About the Episode
About the Episode:
On this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Eden Bloss, Chief Marketing Officer at UNC Asheville, to explore how faculty thought leadership can strengthen institutional brand, reputation, and visibility. Together, they discuss why faculty experts are one of higher education’s most powerful storytelling assets, especially when their research and expertise connect to timely conversations in the media, on LinkedIn, and across digital channels.
Eden shares practical strategies for helping faculty build confidence as public thought leaders, from setting up strong LinkedIn profiles to preparing for media interviews, writing op-eds, and identifying story angles that align with national trends. The conversation highlights how marketing and communications teams can meet faculty where they are, provide media training, celebrate wins internally, and create a culture where faculty feel supported—not pressured—to share their expertise.
Jaime and Eden also discuss how LinkedIn is becoming an increasingly valuable platform for faculty visibility, student engagement, graduate recruitment, and cross-campus collaboration. Listeners will walk away with actionable ideas for pitching faculty experts, amplifying academic research, using data to measure thought leadership success, and building stronger relationships between marketing teams and faculty across campus.
Connect With Our Host:
Jaime Hunt
https://twitter.com/JaimeHuntIMC
Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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