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106
June 10, 2026
Ep. 106: How to Write an RFP That Actually Works

How to Write an RFP That Actually Works

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About the Episode

About the Episode: 

Writing an RFP can feel overwhelming, especially when you're tasked with creating one for the first time. In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Louis Miller to demystify the RFP process and share practical advice for higher education marketers navigating agency partnerships, procurement requirements, and major marketing investments. Drawing on years of experience from both the campus and agency sides, they explore what separates effective RFPs from frustrating ones, how institutions can attract stronger vendor responses, and why clarity around goals, timelines, and budgets leads to better outcomes. Whether you're preparing for a website redesign, brand refresh, media campaign, or another strategic initiative, this conversation offers actionable guidance for creating RFPs that drive real results.

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Connect With Our Host:
Jaime Hunt
https://twitter.com/JaimeHuntIMC

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Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Louis Miller

Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.

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