The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
106
June 10, 2026
Ep. 106: How to Write an RFP That Actually Works

How to Write an RFP That Actually Works

Or listen on:

About the Episode

About the Episode: 

Writing an RFP can feel overwhelming, especially when you're tasked with creating one for the first time. In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Louis Miller to demystify the RFP process and share practical advice for higher education marketers navigating agency partnerships, procurement requirements, and major marketing investments. Drawing on years of experience from both the campus and agency sides, they explore what separates effective RFPs from frustrating ones, how institutions can attract stronger vendor responses, and why clarity around goals, timelines, and budgets leads to better outcomes. Whether you're preparing for a website redesign, brand refresh, media campaign, or another strategic initiative, this conversation offers actionable guidance for creating RFPs that drive real results.

Connect With Our Host:
Jaime Hunt
https://twitter.com/JaimeHuntIMC

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Louis Miller

Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.

Other episodes

Pulse Check: Funnel Vision: One Campus, Two Markets - Part 4Play Button
Pulse Check: Funnel Vision: One Campus, Two Markets - Part 4

In this episode of Funnel Vision, Rishab Malhotra sits down with Valpo’s LeAnn Hughes and Rosa Alvarado to discuss how their team turned around a decade of enrollment decline through strategic leadership, trust, and a focus on core value.

Episode #338: Rethinking Learning Ecosystems for an AI-Driven WorldPlay Button
Episode #338: Rethinking Learning Ecosystems for an AI-Driven World

This week we’re pleased to speak with Dr. Cristi Ford, Chief Learning Officer at D2L, about the evolving role of learning management systems in an AI-driven world. They explore how the LMS has grown from a simple repository for content into a broader learning ecosystem, and why institutions must rethink not just the technology they use, but how learning is designed, assessed, and supported.

Episode 21: Content Quality in the Age of AIPlay Button
Episode 21: Content Quality in the Age of AI

JC examines whether "AI slop" stems from the technology itself or from users cutting corners, exploring how AI is reshaping standards of effort, judgment, and quality in academic and professional work.

Episode 100: 100 Episodes Later: 4 Assumptions Higher Ed Marketing Keeps Getting WrongPlay Button
Episode 100: 100 Episodes Later: 4 Assumptions Higher Ed Marketing Keeps Getting Wrong

Tursio's 100th episode argues that enrollment marketing should prioritize experience, authentic voices, accessibility, and clarity over communication, institutional messaging, jargon, and information overload.

Episode 125: The Dashboard is the Last Place Your Enrollment Problem Shows UpPlay Button
Episode 125: The Dashboard is the Last Place Your Enrollment Problem Shows Up

Why do enrollment challenges often appear too late? Mehgan Cabrera shares how institutions can spot early warning signs, break down silos, and build stronger student journeys with smarter data, relationships, and AI.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people