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Confessions of a Higher Ed Social Media Manager
Ep. 63: How One Post Can Wreck Your Brand And What to Do About It
EP
63
April 2, 2026
Ep. 63: How One Post Can Wreck Your Brand And What to Do About It

How One Post Can Wreck Your Brand And What to Do About It

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About the Episode

About the Episode:

In this episode of Confessions of a Higher Ed Social Media Manager hosted by Jenny Li Fowler, guest Wilsar Johnson delivers a masterclass on misinformation strategy and its growing impact on higher education institutions. Drawing from experience in political communications and narrative strategy, Wilsar explains how misinformation has evolved from a political issue into a major brand and institutional threat. The conversation unpacks proactive strategies for identifying, managing, and neutralizing false narratives before they spiral. If you’re navigating enrollment marketing or institutional reputation in today’s digital landscape, this episode is a must-listen.

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The Wilsar Johnson Blog

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Connect With Our Host:

Jenny Li Fowler

https://twitter.com/TheJennyLi

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Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Jenny Li Fowler

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Wilsar Johnson

Wilsar Johnson, CDMP, is a brand strategist and social media consultant.

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