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Confessions of a Higher Ed Social Media Manager
Ep. 69: Authenticity at Scale: The University of Iowa Content Model
EP
69
June 25, 2026
Ep. 69: Authenticity at Scale: The University of Iowa Content Model

Authenticity at Scale: The University of Iowa Content Model

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About the Episode

About the Episode:

Jenny Lee Fowler chats with Shuchita Poddar, a communications specialist at the University of Iowa who manages three student content teams, including a volunteer blogging group that has driven a 37% increase in page views by giving students total creative freedom. Shuchita also highlights the university's personalized admit video, where mascot Herky the Hawk takes students through a journey featuring their name, hometown, and distance from campus in multiple memorable moments. Throughout, the throughline is authenticity—whether it's uncensored blog posts or hyper-personalized video, student voice is the secret ingredient.

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Connect With Our Host:

Jenny Li Fowler

https://twitter.com/TheJennyLi

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Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Jenny Li Fowler

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Shuchita Poddar

Shuchita is the communications coordinator for the University of Iowa's Office of Admissions.

Interviewee

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