About the Episode
About the Episode:
Jenny Lee Fowler chats with Shuchita Poddar, a communications specialist at the University of Iowa who manages three student content teams, including a volunteer blogging group that has driven a 37% increase in page views by giving students total creative freedom. Shuchita also highlights the university's personalized admit video, where mascot Herky the Hawk takes students through a journey featuring their name, hometown, and distance from campus in multiple memorable moments. Throughout, the throughline is authenticity—whether it's uncensored blog posts or hyper-personalized video, student voice is the secret ingredient.
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