In this episode, Shuchita Poddar discusses her experience managing three distinct student content teams at the University of Iowa and reveals how her team successfully leverages authentic, student-driven content to engage prospective students.
About the Episode:
Jenny Lee Fowler chats with Shuchita Poddar, a communications specialist at the University of Iowa who manages three student content teams, including a volunteer blogging group that has driven a 37% increase in page views by giving students total creative freedom. Shuchita also highlights the university's personalized admit video, where mascot Herky the Hawk takes students through a journey featuring their name, hometown, and distance from campus in multiple memorable moments. Throughout, the throughline is authenticity—whether it's uncensored blog posts or hyper-personalized video, student voice is the secret ingredient.
Connect With Our Host:
https://twitter.com/TheJennyLi
Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Get new podcasts, articles, videos, and exclusive content from Enrollify delivered straight to your inbox.
Search podcasts, blog posts, people
