Stop Treating Podcasting Like Another Social Platform

Jenny is joined by Robb Conlon, Founder of Westport Studios, to explore practical advice for higher ed professionals tasked with producing podcasts on limited budgets. They discuss why podcasting requires dedicated time, essential budget-friendly equipment like reliable microphones and wired headphones, and key software tools such as Riverside and Descript. Robb highlights the importance of human-centered storytelling, defining clear target audiences, leveraging dedicated landing pages to capture subscriber data, and effectively managing upper-level leadership expectations.

Westport's Podcast Equipment Cheatsheet: https://www2.westportstudiosllc.com/gear-and-tech-guide-confessions-social-media-manager