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About the Episode

Jenny is joined by Robb Conlon, Founder of Westport Studios, to explore practical advice for higher ed professionals tasked with producing podcasts on limited budgets. They discuss why podcasting requires dedicated time, essential budget-friendly equipment like reliable microphones and wired headphones, and key software tools such as Riverside and Descript. Robb highlights the importance of human-centered storytelling, defining clear target audiences, leveraging dedicated landing pages to capture subscriber data, and effectively managing upper-level leadership expectations.

People in this episode

Host

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Robb Conlon

Founder of Westport Studios

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