From Contact Lists to Storytelling Networks

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About the Episode

Jenny Li Fowler chats with Joel Renner, VP of Partnerships at MeetYourClass. Joel shares how higher education communicators can establish a campus storytelling network—a human infrastructure made up of champions, connectors, and contributors. They also discuss treating storytelling as an ongoing relationship network rather than a contact list, leveraging authentic organic social media over polished marketing, and how human trust, rather than software, breaks down institutional silos.

People in this episode

Host

Jenny Li Fowler

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Joel Renner

Vice President of Partnerships at MeetYourClass

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