Range Is A Superpower in Higher Ed Marketing

Brooke Roberts of Via TRM discusses new data on where students drop out of the study abroad funnel and why cost, while an important barrier, isn't the whole story. She explores how cumbersome applications, duplicated information, limited resources, and other forms of friction can prevent students from participating—and how institutions can use data, technology, and more intentional touchpoints to make study abroad more accessible.

Indiana State University welcomed its largest freshman class in six years while growing transfer and graduate enrollment by 13%. How? Christian Ponce, Executive Director of University Marketing at Indiana State University, joins us to break down the mindset behind their success

Jenny Li Fowler sits down with Devon Maloney, Associate Director of Digital Marketing at MIT Sloan School of Management, to get insights into how teams can craft eye-catching, value-driven graphics and quote cards tailored for on-platform engagement on Instagram and LinkedIn.

In episode four of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Nathan Thornton, Ologie’s Senior Vice President of Creative, about making marketing more engaging. Nathan also designs board games, where people can walk away the moment they stop enjoying themselves. He shares how that experience shapes his approach to earning attention and giving students a reason to take the next step.

Jaime speaks with Eddie Francis, founder of Edify Ventures, to explore how higher education leaders can navigate sensitive policy changes without triggering public backlash.