Range Is A Superpower in Higher Ed Marketing

This week, Dustin chats with Dr. Dave Duke, Chief Product Officer at McGraw Hill, about how AI is reshaping teaching, learning, and academic integrity in higher education. He highlights some new product developments for their learning tools as well as the recently released Sharpen Advantage. Drawing on his background in psychology and product design, Dave explores how students make rational decisions about AI use, why traditional views of academic integrity are becoming more nuanced, and how institutions can better support students in developing meaningful AI proficiency for the workforce.

Everspring's Andrea Gilbert and Mike Bell explain why smaller schools with specific, substantiated content are outciting big-brand universities in AI search—and what that means for enrollment and budgets.

In this episode of Funnel Vision, Rishab Malhotra sits down with Valpo’s LeAnn Hughes and Rosa Alvarado to discuss how their team turned around a decade of enrollment decline through strategic leadership, trust, and a focus on core value.

This week we’re pleased to speak with Dr. Cristi Ford, Chief Learning Officer at D2L, about the evolving role of learning management systems in an AI-driven world. They explore how the LMS has grown from a simple repository for content into a broader learning ecosystem, and why institutions must rethink not just the technology they use, but how learning is designed, assessed, and supported.

JC Bonilla is joined by Andrew Ramsammy, President of Vermont College of Fine Arts, for a deep dive into what it means to lead in the era of AI, especially agentic AI. JC sets the stage for a conversation ranging from the challenges of navigating a college presidency during the pandemic to the transformative effects of affiliating with CalArts. Andrew shares his journey from board member to president and describes how AI, far from being just a technological add-on, demands a renewed focus on agency and intentionality in leadership.