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110
August 19, 2026
Episode 111: Is Your Brand More Caring Than Your Campus?

Is Your Brand More Caring Than Your Campus?

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About the Episode

Jaime speaks with Kevin McClure, author of The Caring University and Professor of Higher Education and Chair of the Department of Educational Leadership UNC Wilmington. They explore the disconnect between rhetoric and institutional action regarding employee care, how workplace culture affects student support, and ways leaders can cultivate authentic organizational care beyond surface-level declarations.

People in this episode

Host

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Kevin McClure

Author of The Caring University and Professor of Higher Education and Chair of the Department of Educational Leadership UNC Wilmington

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