Leading Marketing in a Decentralized Unit

Jenny Li Fowler sits down with Devon Maloney, Associate Director of Digital Marketing at MIT Sloan School of Management, to get insights into how teams can craft eye-catching, value-driven graphics and quote cards tailored for on-platform engagement on Instagram and LinkedIn.

In episode four of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Nathan Thornton, Ologie’s Senior Vice President of Creative, about making marketing more engaging. Nathan also designs board games, where people can walk away the moment they stop enjoying themselves. He shares how that experience shapes his approach to earning attention and giving students a reason to take the next step.

Jaime speaks with Eddie Francis, founder of Edify Ventures, to explore how higher education leaders can navigate sensitive policy changes without triggering public backlash.

Dr. Marco Krcatovich of Cengage discusses the risks of cognitive offloading, why AI should function more like a coach than an answer machine, and how institutions can build better policies and practices around its use.

Kim Arnold, Director of the Teaching and Learning Community Program at EDUCAUSE, discusses the shift from instructional continuity to instructional resilience and why institutions need to build the capacity to maintain quality learning through disruptions ranging from cyberattacks to rapid advances in AI.