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Confessions of a Higher Ed CMO
Episode 112: Leading Marketing in a Decentralized Unit
EP
112
September 2, 2026
Episode 112: Leading Marketing in a Decentralized Unit

Leading Marketing in a Decentralized Unit

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About the Episode

Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty. Nate explains how simple visual aids can translate complex marketing strategies, discusses the balance of institutional branding with college-specific storytelling, and shares his passionate take on why higher education is doing its best work today.

People in this episode

Host

Jaime Hunt

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Nate Jorgensen

Chief of Marketing and Enrollment Communications Manager at Ohio State University College of Nursing

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