Mallory, Amy Still (ZeeMee), and Paul Garner (Western Carolina) unpack survey data from 12,000+ students showing they embrace AI for research and reminders but overwhelmingly want human guidance for high-stakes decisions, especially the final college choice.
Mallory is joined by Amy Still from ZeeMee and Paul Garner from Western Carolina University to dissect new data regarding student perceptions of AI in the admissions process. With insights drawn from over 12,000 students, the discussion highlights a critical boundary: while students embrace AI for personal research and low-stakes reminders, they remain deeply skeptical of its role in high-stakes interactions. As students move deeper into the enrollment funnel, the demand for human connection increases significantly, with four out of five students preferring human guidance when making their final college choice.
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