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130
August 17, 2026
Episode 130: Video Without a Plan Is Wasted Money

Video Without a Plan Is Wasted Money

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About the Episode

Mallory welcomes Phil DiMartino and Marisa Uluski from 5 Tool Productions to explore how higher education institutions can transform video from a simple production line item into an effective marketing strategy.

People in this episode

Host

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Phil DiMartino

Co-Founder of 5 Tool Productions

Marisa Uluski

Video Producer & Marketing Associate at 5 Tool Productions

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