About the Episode
Mallory welcomes Phil DiMartino and Marisa Uluski from 5 Tool Productions to explore how higher education institutions can transform video from a simple production line item into an effective marketing strategy.

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Mallory welcomes Phil DiMartino and Marisa Uluski from 5 Tool Productions to explore how higher education institutions can transform video from a simple production line item into an effective marketing strategy.
In the second episode of What Do We Really Need, Ologie Marketing Director Erin Fields talks with Jen Johnson, Ologie's Chief Client Officer, about how colleges and universities can determine whether they have a lead-generation problem or a broader enrollment funnel problem.
Jenny is joined by Robb Conlon, Founder of Westport Studios, to explore practical advice for higher ed professionals tasked with producing podcasts on limited budgets.
Dustin speaks with Ryan Lufkin from Instructure, about the inaugural EdTech Top 40: Inside the U.S. Higher Education Digital Learning Stack.
Tracey Swift, editor-in-chief of Higher Ed Risk Magazine, explores all of this and makes the case for rethinking risk management as a strategic tool for institutional resilience.
Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI Index, which analyzed 200,000 prompts to reveal how AI search engines recommend institutions.
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