How to Recruit Students Like Amazon Generates New Customers - A Crash Course on Personalization for Enrollment Marketers

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About the Episode

Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions.

On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how personalization can be used far beyond the email inbox and how it enables admissions teams to make smarter decisions about who they engage with.

Plus, Ardis shares insights into the role technology plays in personalization and what he anticipates 2025 to look like when it comes to implementing personalization in marketing across multi-channel communications.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Ardis Kadiu

Ardis Kadiu is the Founder and CEO of Element451 and hosts GenerationAI.

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