From Data to Direction: Leveraging Market Research Strategically

You’ve invested in market research—now what? This session is all about turning insights into action that drives real results. We’ll share how Siena has used formal studies, internal data and everything in between to refine messaging, guide a forthcoming transition to university, launch a new graduate program, improve marketing ROI, secure new marketing investments and more. You’ll walk away with a practical, flexible approach to aligning research with your strategic goals and inspire institutional buy-in.

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Learn more today.

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Speakers

Allison Turcio, Assistant VP for Enrollment and Marketing, Siena University

Jason Rich, Vice President for Strategy, Communications and Outreach, Siena University

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Allison Turcio

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Alice Maxwell serves as the Florida State University Senior Director of Marketing and Communications in the Division of Student Affairs.

Dr. Paul Russo

Paul is the University Vice Provost and Dean, at the Katz School of Science and Health.

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