From Data to Direction: Leveraging Market Research Strategically

You’ve invested in market research—now what? This session is all about turning insights into action that drives real results. We’ll share how Siena has used formal studies, internal data and everything in between to refine messaging, guide a forthcoming transition to university, launch a new graduate program, improve marketing ROI, secure new marketing investments and more. You’ll walk away with a practical, flexible approach to aligning research with your strategic goals and inspire institutional buy-in.

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Learn more today.

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Speakers

Allison Turcio, Assistant VP for Enrollment and Marketing, Siena University

Jason Rich, Vice President for Strategy, Communications and Outreach, Siena University

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Allison Turcio

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Kalpen Trivedi

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Sean Gannon

Sean Gannon is a Sales and Revenue Operations Executive.

Webb Lewis

Webb Lewis serves as Assistant Director for Marketing and Brand Strategy/Social Media at the University of Mississippi.

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