From Data to Direction: Leveraging Market Research Strategically

You’ve invested in market research—now what? This session is all about turning insights into action that drives real results. We’ll share how Siena has used formal studies, internal data and everything in between to refine messaging, guide a forthcoming transition to university, launch a new graduate program, improve marketing ROI, secure new marketing investments and more. You’ll walk away with a practical, flexible approach to aligning research with your strategic goals and inspire institutional buy-in.

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Learn more today.

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Speakers

Allison Turcio, Assistant VP for Enrollment and Marketing, Siena University

Jason Rich, Vice President for Strategy, Communications and Outreach, Siena University

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Allison Turcio

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James Gress is the Director of the Advanced Technology Center Emerging Technologies Portfolio at Accenture.

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