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Navigating the Higher Education Enrollment Cliff: How Can We Position Ourselves for Success?

HashtagHigherEd US 2024 (Pittsburgh, PA)

September 11, 2024 | 9:40am ET - 10:25am ET

Nearly every higher education marketing professional is aware of the enrollment cliff, with projections from the Western Interstate Commission for Higher Education indicating a significant drop of up to 400,000 student enrollments between 2025 and 2029. This session will explore flexible strategies so that marketing teams can mitigate disruptions and ensure their institutions stand out amid fierce competition.

  • How can we personalize the application journey and early communications to remain competitive?  
  • What are examples of best practice in sustaining enrollments and, in doing so, the financial health of the college?  
  • How can we tap into new markets or populations of learners to mitigate the decline in traditional student enrollments?  

Blog posts by

Carrie Phillips

Carrie Phillips
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Using a Cross-Functional AI Council to Support AI Adoption

An AI Council helps campuses adopt AI responsibly, stay aligned, and avoid scattered or duplicative efforts.

Carrie Phillips
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Launching AI in HigherEd Marketing: How the 6x6 Framework Supports Adoption

For those on the fence about how to best use AI, this post will provide a leadership structure and some ideas to get the team started. 

Carrie Phillips
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Permission to Begin Again: Leading with Intention This Academic Year

Carrie Phillips shares five strategies to help your team embrace fresh starts, from leadership growth to AI adoption.

Meet others

Jana M. Hanson

Dr. Jana M. Hanson is the Senior Director of Member and Student Services at the American Indian Higher Education Consortium (AIHEC).

Katalina (Kata) Traxler

Dr. Katalina (Kata) Traxler is the Director of Postsecondary Strategy at Student-Ready Strategies.

Stu Eddins

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients.

Ruth Bauer

Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack.

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