Navigating the Higher Education Enrollment Cliff: How Can We Position Ourselves for Success?

HashtagHigherEd US 2024 (Pittsburgh, PA)

September 11, 2024 | 9:40am ET - 10:25am ET

Nearly every higher education marketing professional is aware of the enrollment cliff, with projections from the Western Interstate Commission for Higher Education indicating a significant drop of up to 400,000 student enrollments between 2025 and 2029. This session will explore flexible strategies so that marketing teams can mitigate disruptions and ensure their institutions stand out amid fierce competition.

• How can we personalize the application journey and early communications to remain competitive?  
• What are examples of best practice in sustaining enrollments and, in doing so, the financial health of the college?  
• How can we tap into new markets or populations of learners to mitigate the decline in traditional student enrollments?