Workshop: Roadmap to Leadership

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 10, 2024 | 3:00pm - 5:00pm PT

Join Carrie Phillips and Melissa Richards for an enriching workshop designed to guide emerging leaders through a structured roadmap to leadership excellence. This interactive session will delve into personal leadership styles, key competencies such as financial acumen and data-driven decision-making, and strategic planning for the critical first 90 days in a new role. Through a blend of assessments, case studies, and a mentorship panel, participants will leave equipped with actionable strategies and insights. Prepare to engage, reflect, and develop a personalized leadership plan to navigate your journey to the top with confidence and skill.

People in this Event

Carrie Phillips

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Carrie earned her doctorate from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also chair-elect of the District IV Cabinet for CASE and a member of UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

Blog posts by

Carrie Phillips

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Finding the Right Balance with AI Personalization in Admissions

AI-driven personalization in admissions outreach can boost engagement when it feels thoughtful and relevant, but crosses into "creepy" territory when it digs too deep into scraped or inferred data—so lasting trust depends on human judgment knowing where that line is.

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