Podcast

Confessions of a Higher Ed Social Media Manager

Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. Jenny Li Fowler analyzes the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.

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Confessions of a Higher Ed Social Media Manager

Latest episode

Ep. 78: A Practical Guide to Scaling with AI in Social

Latest episode

October 29, 2026

Ep. 78: A Practical Guide to Scaling with AI in Social

Jenny welcomes Azad Yakatally, Marketing Lead, Spring Health, to the show to explore the evolving role of AI in social media strategy.

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June 12, 2025

Ep. 42: Want to Go Viral? Start With Trust

Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management.

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May 29, 2025

Ep. 41: Stop Building for Personas and Start Building for People

Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry’s sacred cows: the audience persona.

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May 15, 2025

Ep. 40: Connecting Social Media to Institutional Success

Jenny welcomes Tara Mikaelian and Hattie Wilkinson from Sprout Social to unpack the powerful role of social media data in higher ed marketing.

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May 1, 2025

Ep. 39: Creating a Social Media Campaign From Scratch

Jenny Li Fowler is joined by Christina Le, a strategic social media pro currently leading marketing efforts at the social listening startup Plot.

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April 17, 2025

Ep. 38: Inside Oxford’s Strategic Campaigns Team

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Samuel Harriman and Olivia Finch from Oxford University to unpack the inner workings of their incredibly unique roles as a two-person university-wide campaigns team.

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April 3, 2025

Ep. 37: Shifting from Enrollment Pro to Enrollment Parent: the Surprises, Struggles, and Stories

Jenny Li Fowler sits down with Soup Campbell, Head of Community Experience at Zemi and a former dean of admissions, to explore what it’s like navigating the college admissions process from the other side — as a parent.

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March 20, 2025

Ep. 36: From Just Doing It to Driving Impact, Social Media has evolved

Jenny sits down with Josh Rangel, a seasoned social media expert, to unpack the evolution of social media marketing.

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March 6, 2025

Ep. 35: Showcasing authenticity with a people-first social strategy

Jenny sits down with Michelle Mc Mahon, Digital Marketing and Content Officer at the University of Limerick (UL), to discuss how her team has mastered authentic social media storytelling.

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February 20, 2025

Ep. 34: Rocky vs. Rocky: A Winning Collaboration

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny sits down with Alexandra Modafferi, Social Media and Content Strategist at Ramapo College, to discuss an innovative social media collaboration with Montclair State University.

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February 6, 2025

Ep. 33: Turning Social Media into Your Top Recruitment Tool

Host Jenny sits down with Mikki Collins, a former higher ed social media manager at the University of Chichester, who shares her transformative journey in leveraging social media as a key recruitment tool.

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January 23, 2025

Ep. 32: From Silos to Synergy: Connecting Central Comms and Student Affairs

In this episode of Confessions of a Higher Ed Social Media Manager, Jenny Li Fowler chats with Josie Ahlquist, a trailblazer in the higher education community.

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