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Podcast

Confessions of a Higher Ed Social Media Manager

Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. Jenny Li Fowler analyzes the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.

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Confessions of a Higher Ed Social Media Manager

Latest episode

Ep. 78: A Practical Guide to Scaling with AI in Social
Latest episode
October 29, 2026

Ep. 78: A Practical Guide to Scaling with AI in Social

Jenny welcomes Azad Yakatally, Marketing Lead, Spring Health, to the show to explore the evolving role of AI in social media strategy.

Listen now →

All episodes

Ep. 54: The Making of the Quid+RivalIQ list of top performing schools on social media
November 27, 2025

Ep. 54: The Making of the Quid+RivalIQ list of top performing schools on social media

Jenny Li Fowler sits down with Matt Gerrish from Quid to uncover how the Rival IQ + Quid 2024 Higher Education Social Media Engagement Report comes to life.

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Ep. 53: How University of Montana Found Its Social Voice
November 13, 2025

Ep. 53: How University of Montana Found Its Social Voice

Jenny Li Fowler sits down with Emma Dorman, the first-ever social media manager at the University of Montana, to explore what it takes to build a university’s digital personality from the ground up.

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Ep. 52: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes
October 30, 2025

Ep. 52: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes

Jenny Li Fowler sits down with Jaime Hunt, host of Confessions of a Higher Ed CMO, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back.

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Ep. 51: How Penn State Built Its First Influencer Campaign
October 16, 2025

Ep. 51: How Penn State Built Its First Influencer Campaign

Jenny Li Fowler chats with Courtney Witmer, Assistant Director of Social Media at Penn State University, about the groundbreaking influencer marketing campaign her team is spearheading.

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Ep. 50: Finding Growth Beyond Social Media: Eve Gaciarz’s Career Move at Yale
September 18, 2025

Ep. 50: Finding Growth Beyond Social Media: Eve Gaciarz’s Career Move at Yale

Jenny Li Fowler sits down with Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center, to discuss the transition from a social media-specific role to a broader communications position within the same institution.

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Ep. 49: Building a Repeatable Process for Creativity
September 18, 2025

Ep. 49: Building a Repeatable Process for Creativity

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter).

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Ep. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy)
September 4, 2025

Ep. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy)

Jenny Li Fowler sits down with Joe Teo, CEO of HeyOrca, for a candid conversation about the underestimated brilliance of higher ed social media teams.

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Ep. 47: Navigating Negativity in Social Media
August 21, 2025

Ep. 47: Navigating Negativity in Social Media

Jenny Li Fowler sits down with Amanda Natividad — marketer, podcaster, and former trained chef — to tackle a challenge every social media manager and content creator eventually faces: handling negative comments and trolls online.

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Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During Crisis
August 4, 2025

Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During Crisis

Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing crisis campus communications.

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Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)
July 24, 2025

Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)

Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships.

Listen now →
Ep. 44: Showing the Humans Behind the Institutional Account
July 10, 2025

Ep. 44: Showing the Humans Behind the Institutional Account

Jenny Li Fowler sits down with Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of Arkansas.

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Ep. 43: A Look into University of Michigan’s Social Media Playbook
June 26, 2025

Ep. 43: A Look into University of Michigan’s Social Media Playbook

Jenny Li Fowler chats with Erica Colaianne, Director of Social Media at the University of Michigan, about the critical art of understanding your audience and staying nimble on social.

Listen now →

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