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Higher Ed Pulse
Episode 135: What Rising CMOs Are Rarely Taught
EP
135
September 21, 2026
Episode 135: What Rising CMOs Are Rarely Taught

What Rising CMOs Are Rarely Taught

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About the Episode

Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services at SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns Hopkins University, to introduce the Next Leader Experience (NLE) program at the upcoming AMA conference in Denver. Designed for rising higher education marketing leaders, NLE bridges critical skill gaps in leadership, financial acumen, cabinet dynamics, strategic planning, and team management. 

Related Links:
2026 AMA Next Leader ExperienceSpencer Stuart's 2025 CMO Tenure StudyThe Conference Board's CMO+CCO Meter - June 2025SimpsonScarborough's 2025-26 CMO Study

People in this episode

Host

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Jenny Petty

Vice President Industry Relations and Advisory Services at SimpsonScarborough

Marina Cooper

Head of Brand and Marketing at The Johns Hopkins University

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