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February 21, 2024
Episode 2: Mercy University and the Groundbreaking Catalyst Program

Mercy University and the Groundbreaking Catalyst Program

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About the Episode

About the Episode: In this episode, we're thrilled to feature Mercy University, a dynamic private institution in New York, and two of its exceptional leaders.

Meet Dr. Susan L. Parish, the visionary 13th President of Mercy University. With a distinguished background in health sciences and disability policy, Dr. Parish is driving positive change at Mercy, fostering a culture of innovation and inclusivity.

Joining Dr. Parish is Adam Castro, Vice President for Enrollment Management. Adam's expertise in admissions, financial services, and marketing has played a pivotal role in Mercy's growth and success.

Together, Dr. Parish and Adam will share insights into Mercy University's groundbreaking Catalyst Program and their dedication to providing access to education for students from diverse backgrounds.

Tune in to learn more about Mercy University's mission-driven approach to higher education and the transformative initiatives they're spearheading. Don't miss this captivating conversation on Visionary Voices!

About the Show:
This show explores a range of critical topics, from navigating financial challenges and embracing technological innovation to fostering student success and promoting diversity and inclusion. Featuring in-depth case studies and a focus on transformative strategies, the podcast is a valuable resource for current and aspiring leaders in academia, offering a playbook of visionary ideas and practical solutions for the ever-evolving landscape of higher education.

About the Enrollify Network: The Visionary Voices podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our shows help higher ed marketers and admissions pros find their next big idea, and feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Jenny Li Fowler, Jeremy Tiers and so many other of your favorite leaders in higher ed.

Enrollify is made possible by Element451 —  the leading AI-powered, all-in-one student engagement platform, helping institutions create meaningful, personalized, and engaging interactions with students. Check them out at

People in this episode


Dr. Bryan Gross is the Vice President for Enrollment Management and Athletics at Hartwick College. and the host of Visionary Voices.


Susan L. Parish

On July 1, 2023, Susan L. Parish, Ph.D., M.S.W. became the 13th president of Mercy University. President Parish previously served as Dean of the College of Health Professions and Sentara Professor of Health Administration at Virginia Commonwealth University (VCU). Under her leadership, the College of Health Professions at VCU experienced significant increases in graduate and undergraduate enrollment, and research funding. Additionally, the College launched an innovative liberal arts undergraduate degree in Health Services in 2020 and developed new certificate programs and graduate concentrations.

Adam Castro

Adam Castro currently serves as the Vice President for Enrollment Management at Mercy University, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, student financial services, marketing and communications, and the Student Services Support Center. Prior to arriving at Mercy in June 2018, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid.

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