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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 66: Remember When Social Media Was Actually Social?Play Button
Ep. 66: Remember When Social Media Was Actually Social?

Jenny Li Fowler sits down with Erica Colaianne and Kellen Manning for an honest conversation about how social media in higher education has evolved over the last decade.

Ep. 104: What It Takes to Build an AI-Enabled Comms TeamPlay Button
Ep. 104: What It Takes to Build an AI-Enabled Comms Team

Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to unpack how AI in higher education is reshaping the future of enrollment marketing, communications strategy, and institutional leadership.

Episode 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement PlaybookPlay Button
Episode 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook

Beth Krigler and Penny Hawkins share how the ‘For the Love of Charlotte’ campaign sparked record-breaking giving, boosted non-alumni engagement, and is on track to hit its $500M goal years early.

Ep. 65: How the Comments Became the Main CharacterPlay Button
Ep. 65: How the Comments Became the Main Character

This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset.

Ep. 103: Busting the Myths Around Small Marketing TeamsPlay Button
Ep. 103: Busting the Myths Around Small Marketing Teams

Jaime Hunt talks with Shane Baglini of William & Mary about the myth that marketers from small institutions are less qualified than those at larger universities.

Episode 73: Stop Posting, Start Listening: How Social Intelligence Changes Higher Ed MarketingPlay Button
Episode 73: Stop Posting, Start Listening: How Social Intelligence Changes Higher Ed Marketing

Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calendar and start using it as a real-time intelligence engine.

Ep. 64: How Northeastern Turned a Commencement Announcement Into a MomentPlay Button
Ep. 64: How Northeastern Turned a Commencement Announcement Into a Moment

Cam Sleeper of Northeastern University pulls back the curtain on a viral commencement speaker announcement featuring Hilary Duff.

Ep. 102: Getting Big Ideas Across the LinePlay Button
Ep. 102: Getting Big Ideas Across the Line

Jaime Hunt chats with Justin Bell, Vice President for Marketing and Communications at Fordham University, unpacking how bold leadership and innovative thinking can transform enrollment marketing.

Pulse Check: Helping Adult Learners Find the Right Program with AI [Lightning Session]Play Button
Pulse Check: Helping Adult Learners Find the Right Program with AI [Lightning Session]

Devin Purgason unpacks a major shift happening right now in how adult learners search for education.

Ep. 63: How One Post Can Wreck Your Brand And What to Do About ItPlay Button
Ep. 63: How One Post Can Wreck Your Brand And What to Do About It

Jenny Li Fowler and guest Wilsar Johnson delivers a masterclass on misinformation strategy and its growing impact on higher education institutions.

Pulse Check: Al For Application Fraud Detection [Lightning Session]Play Button
Pulse Check: Al For Application Fraud Detection [Lightning Session]

Brendan Henkel breaks down one of higher ed’s fastest-growing threats: application fraud.

Ep. 101: Building a Believable Higher Ed BrandPlay Button
Ep. 101: Building a Believable Higher Ed Brand

Jaime Hunt sits down with Dr. Allison Steinke to unpack what it really takes to build a believable brand in higher education.

Episode 72: Beyond the Tagline: Building Purpose-Driven SystemsPlay Button
Episode 72: Beyond the Tagline: Building Purpose-Driven Systems

In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to purpose-driven systems thinking.

Pulse Check: How to Make AI Feel Human, Safe & Transparent [Lightning Session]Play Button
Pulse Check: How to Make AI Feel Human, Safe & Transparent [Lightning Session]

Erin Newton, Content Director at Element451, breaks down what it really takes to design AI experiences that users trust.

Ep. 62: How to Build a High-Retention Student Content TeamPlay Button
Ep. 62: How to Build a High-Retention Student Content Team

Jenny Li Fowler sits down with Stephanie Ramirez, to unpack how she built one of the most engaged student content teams in higher education.

Pulse Check: Building AI-Powered Intelligence Briefs [Lightning Session]Play Button
Pulse Check: Building AI-Powered Intelligence Briefs [Lightning Session]

This Pulse Check episode repurposes Brian Piper’s session from AI Engage this past February, where he walked higher ed marketers through a smarter way to turn data into actionable insight.

Ep. 100: What Dream School Teaches Us About Trust, Truth and RecruitmentPlay Button
Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment

Jaime Hunt sits down with higher education journalist and bestselling author Jeff Selingo to unpack insights from his newest book, Dream School: Finding the College That’s Right for You.

Episode 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing CampaignsPlay Button
Episode 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns

Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette University, to unpack the now-famous admissions pretzel—an unconventional campaign that sends 10,000+ pretzels to admitted students each year.

Pulse Check: The Reputation Rethink - Part 5Play Button
Pulse Check: The Reputation Rethink - Part 5

Host Day Kibilds sits down with student leaders Kathleen Parks (Texas A&M) and Mac Mahoney (Dartmouth) to discuss how they’re creating spaces for respectful dialogue and meaningful conversation on campus.

Ep. 61: From Agency to In-House: How Clemson Took Control of Paid SocialPlay Button
Ep. 61: From Agency to In-House: How Clemson Took Control of Paid Social

Jenny Li Fowler sits down with Hillary Smith of Clemson University to unpack a bold move: bringing paid social media in-house—and outperforming an agency in the process.

Pulse Check: The Reputation Rethink - Part 4Play Button
Pulse Check: The Reputation Rethink - Part 4

Host Day Kibilds and Molly Ranz Calhoun explore why so few alumni feel supported by their alma mater—and how higher ed can rethink engagement to deliver lifelong value.

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