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Episodes in

Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 33: Turning Social Media into Your Top Recruitment ToolPlay Button
Ep. 33: Turning Social Media into Your Top Recruitment Tool

Host Jenny sits down with Mikki Collins, a former higher ed social media manager at the University of Chichester, who shares her transformative journey in leveraging social media as a key recruitment tool.

Ep. 24: Launching a Student Social Ambassador Initiative at William & MaryPlay Button
Ep. 24: Launching a Student Social Ambassador Initiative at William & Mary

Shane is joined by an interdepartmental team of marketing, admissions and communications from William & Mary to discuss how they created a student social media ambassadors program called “Wrenfluencers” at the historic institution.

Episode 44: Using Short GIFs To Win Back StudentsPlay Button
Episode 44: Using Short GIFs To Win Back Students

Sean Whitten, Senior Director of Enrollment Services at Southern Methodist University, is redefining how admission counselors handle one of the toughest parts of their job: letting go of students who choose another path.

Ep. 32: From Silos to Synergy: Connecting Central Comms and Student Affairs Play Button
Ep. 32: From Silos to Synergy: Connecting Central Comms and Student Affairs

In this episode of Confessions of a Higher Ed Social Media Manager, Jenny Li Fowler chats with Josie Ahlquist, a trailblazer in the higher education community.

Ep. 23: Creating an Admissions-Focused Website at the University of IdahoPlay Button
Ep. 23: Creating an Admissions-Focused Website at the University of Idaho

In this episode of Breaking Silos, host Shane Baglini sits down with Adam Stoltz, Director of Enrollment Marketing at the University of Idaho.

Episode 43: Using SEO-driven blog posts to rank for your institution’s valuesPlay Button
Episode 43: Using SEO-driven blog posts to rank for your institution’s values

This episode explores how St. John's University's Toni-Marie Critelli and her team produce high-quality, SEO-driven blog content that addresses critical student concerns like faculty relationships and defining success, resulting in a 1,400% traffic increase and valuable cross-campus collaboration.

Ep. 31: Tapping Into Influencer MarketingPlay Button
Ep. 31: Tapping Into Influencer Marketing

Host Jenny engages with Lia Haberman, a creator economy expert, to unpack the role of influencer marketing in higher education.

Ep. 22: How Good Brands Break Silos Play Button
Ep. 22: How Good Brands Break Silos

Shane sits down with Joe Master, Senior Vice President of Brand Management at Carnegie, to discuss the art and science of branding in higher education.

Ep. 30: Jenny’s Reflections On The Anniversary Of Her Book LaunchPlay Button
Ep. 30: Jenny’s Reflections On The Anniversary Of Her Book Launch

Mallory Willsea guest-hosts a candid conversation with Jenny, host of Confessions of a Higher Ed Social Media Manager and author of a book celebrating its one-year anniversary.

Ep. 21: More Than Just a Photographer - The Untapped Expertise of Higher Ed Creatives Play Button
Ep. 21: More Than Just a Photographer - The Untapped Expertise of Higher Ed Creatives

Shane sat down with Alyssa Green, University Photography Manager at the University of Montevallo, to discuss creative professionals' expanding and evolving role on college campuses.

Ep. 29: From University of Limerick to KAUST: Crafting Stories That MatterPlay Button
Ep. 29: From University of Limerick to KAUST: Crafting Stories That Matter

Jenny welcomes Tony Sheridan, a social media storytelling expert currently working at the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia.

Live at AMA: AI as Your Marketing SidekickPlay Button
Live at AMA: AI as Your Marketing Sidekick

Mallory sits down with Rebecca Stapley, Director of Marketing and Communications at RIT’s College of Health Sciences and Technology and the School of Individualized Study.

Live at AMA: Tackling Higher Ed’s Perception ProblemPlay Button
Live at AMA: Tackling Higher Ed’s Perception Problem

Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference.

Ep. 20: How Good Web (Re) Design Breaks SilosPlay Button
Ep. 20: How Good Web (Re) Design Breaks Silos

Shane sits down with Joel Goodman, Principal and CEO of Bravery Media, to talk about how campuses can use their website and a website redesign to break down silos.

Ep. 28: Forsyth Tech's Social Media Secret? Making Students Feel SeenPlay Button
Ep. 28: Forsyth Tech's Social Media Secret? Making Students Feel Seen

Host Jenny interviews Devin Purgason, the 2024 AMA Higher Ed Emerging Marketer of the Year, to discuss strategies for community colleges to foster authentic connections with students and boost their social media presence.

Live from AMA: The Power of AI in Your Admissions FunnelPlay Button
Live from AMA: The Power of AI in Your Admissions Funnel

Host Mallory interviews Knox College's VP of Enrollment, Nathan Ament, about AI in student recruitment and demonstrating higher ed's value at the AMA Higher Education Symposium.

Live at AMA: How an Advancement Campaign Can Elevate College Brand AwarenessPlay Button
Live at AMA: How an Advancement Campaign Can Elevate College Brand Awareness

Host Maya Demishkevich sits down with Caitlin Currey, VP of Strategy at ID Five, live at the AMA conference.

Ep. 19: How Leaders Can Bust Silos with Carrie PhillipsPlay Button
Ep. 19: How Leaders Can Bust Silos with Carrie Phillips

Host Shane Baglini interviews Carrie Phillips, UALR's Chief Communications and Marketing Officer, to discuss effective leadership strategies for breaking down silos, fostering collaboration, and developing future leaders in higher education.

Live from AMA: Why Your University Website Needs AIPlay Button
Live from AMA: Why Your University Website Needs AI

Live from AMA, Mallory sits down with Bob Rafferty, Partner and EVP at Simpson Scarborough, to discuss the transformative role of artificial intelligence in higher education websites.

Episode #21: Top 10 Truths About Higher Ed Marketing That Drive SuccessPlay Button
Episode #21: Top 10 Truths About Higher Ed Marketing That Drive Success

Host Maya Demishkevich sits down with Ryan Morabito, a higher education marketing expert known for his popular LinkedIn insights.

Live at AMA: Elevating Social Media to a Strategic Leadership ToolPlay Button
Live at AMA: Elevating Social Media to a Strategic Leadership Tool

Maya Demishkevich interviews MIT's social media director, Jenny Li Fowler, discussing the evolving role of social media in higher education and offering practical advice for leveraging these platforms for institutional growth.

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