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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 58: What Higher Ed Gets Wrong About Podcast PromotionPlay Button
Ep. 58: What Higher Ed Gets Wrong About Podcast Promotion

Jenny Li Fowler sits down with podcast strategist and former Enrollify team member Erin Fields to dive deep into how to successfully promote a podcast within the higher ed landscape.

Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really WantPlay Button
Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really Want

Jaime Hunt is joined by Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University, for a much-needed conversation on the evolution of alumni magazines.

Episode 102: The Rise of the Fractional CMOPlay Button
Episode 102: The Rise of the Fractional CMO

Mallory Willsea sits down with Jaime Hunt to discuss why more institutions are turning to fractional marketing leadership instead of hiring full-time CMOs.

Episode 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually WorksPlay Button
Episode 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works

On this episode of Talking Tactics, Safy sits down with John Gorman, founder of Saint Orange, to unpack why “storytelling” has become marketing’s favorite buzzword.

Ep. 58: The Burnout Problem in Social MediaPlay Button
Ep. 58: The Burnout Problem in Social Media

Jenny Li Fowler sits down with Maree Jones, Director of Social Media Strategy at the University of Alabama at Birmingham, to dive into a topic that's all too familiar for social pros — burnout.

Ep. 96: Marketing Academic ProgramsPlay Button
Ep. 96: Marketing Academic Programs

Jaime Hunt welcomes Adam Stoltz for a candid conversation on one of higher ed’s toughest challenges: marketing academic programs in a decentralized, siloed environments.

Episode 67: How Friendship Bracelets United a Campus Around Its Strategic PlanPlay Button
Episode 67: How Friendship Bracelets United a Campus Around Its Strategic Plan

Safaniya Stevenson sits down with Anna McBrayer, Director of Marketing and Communications at Fort Lewis College, to unpack one of the most innovative strategic plan rollouts we’ve seen in higher ed.

Ep. 57: Making the Case: The Data That Helped Dartmouth Expand Its Social TeamPlay Button
Ep. 57: Making the Case: The Data That Helped Dartmouth Expand Its Social Team

Erin Supinka, Associate Director of Digital Engagement at Dartmouth College, shares the behind-the-scenes story of how she scaled Dartmouth’s social media team from a party of one to a high-performing team of four.

Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed MarketingPlay Button
Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing

Jaime Hunt sits down with Kelly Hiller, Chief Marketing Officer at Purdue University, to explore a revolutionary idea: integrating soft skills into performance management.

Episode 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t SkipPlay Button
Episode 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip

Safaniya Stevenson sits down with Ben Hayes and Maria Di Mario from Hubbub Labs to dive deep into a rising topic in higher education content marketing: employee advocacy.

Ep. 56: Jon-Stephen Stansel Answers Your Social Media QuestionsPlay Button
Ep. 56: Jon-Stephen Stansel Answers Your Social Media Questions

Jenny Li Fowler sits down with Jon-Stephen Stansel — seasoned social media strategist and author of The 10 Principles of Effective Social Media Marketing.

Ep. 94: Mission as a Megaphone: Leading with Courage in a Fraught EraPlay Button
Ep. 94: Mission as a Megaphone: Leading with Courage in a Fraught Era

Jaime Hunt sits down with Jen Brock, Vice President for Marketing and Communications at Mount Holyoke College.

Episode 65: How Indigenous Values Can Transform Enrollment StrategiesPlay Button
Episode 65: How Indigenous Values Can Transform Enrollment Strategies

Safaniya Stevenson sits down with Jana Hanson of the American Indian Higher Education Consortium (AIHEC) and Kata Traxler from Student Ready Strategies to explore how tribal colleges model culturally rooted, community-centered student support.

2025 Hall of Fame: Harrison CampbellPlay Button
2025 Hall of Fame: Harrison Campbell

We’re closing out the 2025 Enrollify Hall of Fame series with a powerful and personal voice — Harrison Campbell, better known as Soup.

2025 Hall of Fame: John AzoniPlay Button
2025 Hall of Fame: John Azoni

Today we’re celebrating John Azoni, founder of UNVEILD, whose student-centered video systems are helping colleges tell better stories, consistently.

Ep. 55: Maximizing Instagram Stories in Higher EdPlay Button
Ep. 55: Maximizing Instagram Stories in Higher Ed

Jenny Li Fowler sits down with Rochelle Reed, Social Media Manager at James Madison University (JMU), to unpack how Instagram Stories evolved from an overlooked feature into a strategic powerhouse for campus engagement

Ep. 93: Navigating a Website RedesignPlay Button
Ep. 93: Navigating a Website Redesign

Jaime Hunt sits down with Meaghan Milliorn, Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock, to unpack the web redesign process that earned national recognition.

Episode 64: Going Vertical: When SEO Meets Social VideoPlay Button
Episode 64: Going Vertical: When SEO Meets Social Video

Amanda Ferrill reveals how Temple University turned platform uncertainty into opportunity by marrying keyword research with vertical video content on YouTube Shorts.

Ep. 54: The Making of the Quid+RivalIQ list of top performing schools on social media Play Button
Ep. 54: The Making of the Quid+RivalIQ list of top performing schools on social media

Jenny Li Fowler sits down with Matt Gerrish from Quid to uncover how the Rival IQ + Quid 2024 Higher Education Social Media Engagement Report comes to life.

Ep. 92: The “Why College Matters” CampaignPlay Button
Ep. 92: The “Why College Matters” Campaign

Jaime Hunt sits down with Tamalyn Powell, SVP of Higher Education at BVK, to discuss the groundbreaking national campaign Proud Sponsor of America at Its Best.

Episode 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedInPlay Button
Episode 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn

Safaniya is joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Rival IQ’s back-to-back social media champs.

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