Allison talks to Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University, about how social media can be a powerful driver of enrollment.

Jeremy talks to hospitality expert Pasquale Romano Jr. about customer service, empathy, and employee experience.

In this episode of The Higher Ed Pulse, hosts Seth and Mallory dive into the world of “Sprint Campaigns” in higher education marketing.

Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia.

Jessica Creech from Purdue University Northwest, shares with day how she worked with professors to build 6 program-specific blog posts with big results.

In this wide-ranging episode, Jaime sits down with Grant to talk about AI, collaboration, creativity, brand building, and more.

Allison interviewed Grant De Roo, a market research expert, about using storytelling for college enrollment.

Maya Demishkevich speaks with Eve Markman, Assistant Vice President for Brand Management and Operation from the Community College of Philadelphia about their ambitious rebranding journey.

Jenny and Cameron MacNiven from Dunroe uncovers the latest trends and data-driven insights shaping higher education social media.

Miami University's toddler campus tour reel, featuring Wesley Harder, was a viral hit, demonstrating the power of childlike perspective in admissions content.

In this episode, Jaime sits down with Kristin Nichols, a seasoned higher education leader and consultant, to discuss this challenge – and what marketing leaders can do to solve it. 

In this episode of The Higher Ed Pulse, the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus.

Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University of Kansas.

In this insightful episode, live from the HighEdWeb 2024 conference, Mallory sat down with Jessica Pontarelli, Assistant Director of Communications at Brown University.

Julie Johnson Novara, a seasoned copywriter, shares her insights on how to craft compelling copy that resonates with different audiences, especially in the higher education sector.

Mallory sits down with Anthony Robinson, founder of The Devoted, a new marketing agency that brings an authentic, bold voice to higher education.

In this episode of The Higher Ed Pulse, host Mallory Willsea sits down with Thom Chesney, President of Southwestern College in Santa Fe, during the HighEdWeb Conference.

In this episode of the Higher Ed Pulse Podcast, Mallory chats with Andy Shearouse, Assistant Director of the EDGE Center at Augustana College, during the 2024 HighEdWeb conference

Shuchita Poddar, a Communications Coordinator at the University of Iowa, discusses her first-time experience at HighEdWeb and shares insights on using social media analytics to optimize admissions content.

In another live episode from HEW, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory.

Jenny sits down with Maya Wesby to discuss time management, the strategic use of platforms, and harnessing user-generated content (UGC).