Jenny Li Fowler welcomes Jessica VanderKolk, a Public Communications Specialist at East Carolina University. The conversation centers on ECU’s innovative communications department structure, which utilizes a liaison model. Rather than being siloed in a central office, communicators are embedded directly within the colleges they cover.

Jaime welcomes Megan W. Gerhardt, a professor of management and leadership at Miami University. The conversation centers on challenging the stereotypes that often define our understanding of different generations in the workplace.

Jenny talks with MIT senior video producer Melanie Gonick, who draws on her experience running MIT's YouTube channel since 2008 to share how the platform has evolved and to offer practical tips—strong titles, optimized metadata, eye-catching thumbnails, and well-organized playlists—for capturing viewers and building community around academic content.

Jaime Hunt welcomes a special guest, Dave Hunt, to celebrate his new role as the Senior Strategic Advisor for AI Enrollment Marketing and Brand at Solve Higher Ed. The conversation moves beyond the typical discussion of marketing tactics to explore the philosophy of professional growth and strategic leadership within higher education.

In this episode, Shuchita Poddar discusses her experience managing three distinct student content teams at the University of Iowa and reveals how her team successfully leverages authentic, student-driven content to engage prospective students.

Jaime Hunt and Joanne Giles dig into the real friction points holding higher ed marketing teams back—and why project management software alone won't fix a broken operating model.

Jenny Li Fowler welcomes back Dr. Josie Ahlquist, higher education consultant, researcher, and longtime conference enthusiast, for a practical conversation about making the most of professional conferences.

Jaime Hunt sits down with Louis Miller to demystify the RFP process and share practical advice for higher education marketers navigating agency partnerships, procurement requirements, and major marketing investments.

Jenny Li Fowler sits down with Aubrey Ugorowski to unpack how social listening can completely reshape a higher ed content strategy.

Jaime Hunt sits down with Eden Bloss, Chief Marketing Officer at UNC Asheville, to explore how faculty thought leadership can strengthen institutional brand, reputation, and visibility.

Jenny Li Fowler sits down with Erica Colaianne and Kellen Manning for an honest conversation about how social media in higher education has evolved over the last decade.

Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to unpack how AI in higher education is reshaping the future of enrollment marketing, communications strategy, and institutional leadership.

Beth Krigler and Penny Hawkins share how the ‘For the Love of Charlotte’ campaign sparked record-breaking giving, boosted non-alumni engagement, and is on track to hit its $500M goal years early.

This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset.

Jaime Hunt talks with Shane Baglini of William & Mary about the myth that marketers from small institutions are less qualified than those at larger universities.

Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calendar and start using it as a real-time intelligence engine.

Cam Sleeper of Northeastern University pulls back the curtain on a viral commencement speaker announcement featuring Hilary Duff.

Jaime Hunt chats with Justin Bell, Vice President for Marketing and Communications at Fordham University, unpacking how bold leadership and innovative thinking can transform enrollment marketing.

Devin Purgason unpacks a major shift happening right now in how adult learners search for education.

Jenny Li Fowler and guest Wilsar Johnson delivers a masterclass on misinformation strategy and its growing impact on higher education institutions.

Brendan Henkel breaks down one of higher ed’s fastest-growing threats: application fraud.