Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling.
Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management.
In this episode of Talking Tactics, Sarina Alexander, lead graphic designer for Cornell’s advancement team, shares how her team grew digital downloads fivefold.
Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public’s shifting perception of the value of a college degree.
Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry’s sacred cows: the audience persona.
In this special compilation episode of Talking Tactics, host Day sifts through the archives to bring you a trio of field-tested summer strategies that actually move the needle.
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Collegis Education’s Dan Antonson to unpack how artificial intelligence is transforming the entire student lifecycle—from initial inquiry to post-graduation.
Jenny welcomes Tara Mikaelian and Hattie Wilkinson from Sprout Social to unpack the powerful role of social media data in higher ed marketing.
Dayana Kibilds chats with Karen Sorrell, Senior Business Operations Manager at Carroll Community College, about how one simple change—revamping payment reminder emails—led to big results.
In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt chats with Daniel Andreani, Creative Director at Do Not Disturb, about the critical need for creative reinvention in higher education marketing.
This episode of Higher Ed Pulse on the Enrollify Podcast Network is your exclusive backstage pass to the upcoming Engage Summit—Element451’s flagship event happening June 24–25 in Charlotte, North Carolina.
Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape.
Jenny Li Fowler is joined by Christina Le, a strategic social media pro currently leading marketing efforts at the social listening startup Plot.
In this episode of Talking Tactics, Dayana Kibilds is joined by former Hidden Gem host and current CMO at Carroll Community College, Maya Demishkevich.
Jaime Hunt sits down with leadership coach, author, and longtime friend Melissa Farmer Richards to unpack her new book, The 30-60-90 Day Handbook.
In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Samuel Harriman and Olivia Finch from Oxford University to unpack the inner workings of their incredibly unique roles as a two-person university-wide campaigns team.
Jaime Hunt sits down with Ellen Whitlock Baker — executive coach, leadership consultant, and founder of EWB Coaching — for a candid, no-holds-barred conversation on what truly makes a good leader in higher education.
Jenny Li Fowler sits down with Soup Campbell, Head of Community Experience at Zemi and a former dean of admissions, to explore what it’s like navigating the college admissions process from the other side — as a parent.
Kristin Miller, Recruitment Communication Manager at Frostburg State, shares how her team leveraged texting to create personal, stress-reducing conversations with students and families.
Brenda, a certified fundraising executive with 16+ years of experience and nearly $1 billion raised, shares the exact tactic that made her outreach so effective.
Jaime Hunt sits down with Cristina Lopez Yakimenko, marketing director at Florida International University’s Chapman Graduate School of Business, to explore the advantages of managing enrollment marketing entirely in-house
With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.
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