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Episodes in

Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 81: Stories that Stick: Humanizing Higher Ed’s ImpactPlay Button
Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact

Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling.

Ep. 42: Want to Go Viral? Start With TrustPlay Button
Ep. 42: Want to Go Viral? Start With Trust

Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management.

Episode 53: Driving Alumni Engagement with Digital DownloadsPlay Button
Episode 53: Driving Alumni Engagement with Digital Downloads

In this episode of Talking Tactics, Sarina Alexander, lead graphic designer for Cornell’s advancement team, shares how her team grew digital downloads fivefold.

Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal TransparencyPlay Button
Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal Transparency

Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public’s shifting perception of the value of a college degree.

Ep. 41: Stop Building for Personas and Start Building for PeoplePlay Button
Ep. 41: Stop Building for Personas and Start Building for People

Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry’s sacred cows: the audience persona.

Episode 52: Three Tactics to Stop Summer MeltPlay Button
Episode 52: Three Tactics to Stop Summer Melt

In this special compilation episode of Talking Tactics, host Day sifts through the archives to bring you a trio of field-tested summer strategies that actually move the needle.

Ep. 79: {First Name} is Not Personalization: Leveraging AI to Improve the Student LifecyclePlay Button
Ep. 79: {First Name} is Not Personalization: Leveraging AI to Improve the Student Lifecycle

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Collegis Education’s Dan Antonson to unpack how artificial intelligence is transforming the entire student lifecycle—from initial inquiry to post-graduation.

Ep. 40: Connecting Social Media to Institutional SuccessPlay Button
Ep. 40: Connecting Social Media to Institutional Success

Jenny welcomes Tara Mikaelian and Hattie Wilkinson from Sprout Social to unpack the powerful role of social media data in higher ed marketing.

Episode 51: Reducing Payment Stress With More Human EmailsPlay Button
Episode 51: Reducing Payment Stress With More Human Emails

Dayana Kibilds chats with Karen Sorrell, Senior Business Operations Manager at Carroll Community College, about how one simple change—revamping payment reminder emails—led to big results.

Ep. 77: "Same Old" Isn’t a Strategy: Breaking Out of Higher Ed’s Creative RutPlay Button
Ep. 77: "Same Old" Isn’t a Strategy: Breaking Out of Higher Ed’s Creative Rut

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt chats with Daniel Andreani, Creative Director at Do Not Disturb, about the critical need for creative reinvention in higher education marketing.

Bonus: Behind the Agenda: What’s Hot at Engage 2025Play Button
Bonus: Behind the Agenda: What’s Hot at Engage 2025

This episode of Higher Ed Pulse on the Enrollify Podcast Network is your exclusive backstage pass to the upcoming Engage Summit—Element451’s flagship event happening June 24–25 in Charlotte, North Carolina.

Pulse Check: Marketing Truths — Part 2Play Button
Pulse Check: Marketing Truths — Part 2

Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape.

Ep. 39: Creating a Social Media Campaign From ScratchPlay Button
Ep. 39: Creating a Social Media Campaign From Scratch

Jenny Li Fowler is joined by Christina Le, a strategic social media pro currently leading marketing efforts at the social listening startup Plot.

Episode 50: Triple Course Enrollment With Just Four EmailsPlay Button
Episode 50: Triple Course Enrollment With Just Four Emails

In this episode of Talking Tactics, Dayana Kibilds is joined by former Hidden Gem host and current CMO at Carroll Community College, Maya Demishkevich.

Ep. 77: How to Start Strong as a Higher Ed CMOPlay Button
Ep. 77: How to Start Strong as a Higher Ed CMO

Jaime Hunt sits down with leadership coach, author, and longtime friend Melissa Farmer Richards to unpack her new book, The 30-60-90 Day Handbook.

Ep. 38: Inside Oxford’s Strategic Campaigns TeamPlay Button
Ep. 38: Inside Oxford’s Strategic Campaigns Team

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Samuel Harriman and Olivia Finch from Oxford University to unpack the inner workings of their incredibly unique roles as a two-person university-wide campaigns team.

Ep. 76: The Future Demands Better Higher Ed LeadersPlay Button
Ep. 76: The Future Demands Better Higher Ed Leaders

Jaime Hunt sits down with Ellen Whitlock Baker — executive coach, leadership consultant, and founder of EWB Coaching — for a candid, no-holds-barred conversation on what truly makes a good leader in higher education.

Ep. 37: Shifting from Enrollment Pro to Enrollment Parent: the Surprises, Struggles, and StoriesPlay Button
Ep. 37: Shifting from Enrollment Pro to Enrollment Parent: the Surprises, Struggles, and Stories

Jenny Li Fowler sits down with Soup Campbell, Head of Community Experience at Zemi and a former dean of admissions, to explore what it’s like navigating the college admissions process from the other side — as a parent.

Episode 49: Sending Financial Texts to Reduce Summer MeltPlay Button
Episode 49: Sending Financial Texts to Reduce Summer Melt

Kristin Miller, Recruitment Communication Manager at Frostburg State, shares how her team leveraged texting to create personal, stress-reducing conversations with students and families.

Episode 48: Using cold calls to turn direct mail into major giftsPlay Button
Episode 48: Using cold calls to turn direct mail into major gifts

Brenda, a certified fundraising executive with 16+ years of experience and nearly $1 billion raised, shares the exact tactic that made her outreach so effective.

Ep. 75: Doing It All: Marketing Graduate Programs with an In-House TeamPlay Button
Ep. 75: Doing It All: Marketing Graduate Programs with an In-House Team

Jaime Hunt sits down with Cristina Lopez Yakimenko, marketing director at Florida International University’s Chapman Graduate School of Business, to explore the advantages of managing enrollment marketing entirely in-house

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Guide to Graduate Marketing in 2024

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