In the final episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Doug Edwards, Ologie’s Chief Strategy Officer, about turning that request into useful direction
In episode four of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Nathan Thornton, Ologie’s Senior Vice President of Creative, about making marketing more engaging. Nathan also designs board games, where people can walk away the moment they stop enjoying themselves. He shares how that experience shapes his approach to earning attention and giving students a reason to take the next step.
In the third episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Chevonne Harris, Ologie’s Vice President of Strategy and the founder and CEO of ThriveIn, about how institutions decide whose experiences to share.
In the second episode of What Do We Really Need, Ologie Marketing Director Erin Fields talks with Jen Johnson, Ologie's Chief Client Officer, about how colleges and universities can determine whether they have a lead-generation problem or a broader enrollment funnel problem.
In the first episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Alicia Camden, Ologie’s Associate Vice President of Digital Creative, about what leaders are really asking for when they want a piece of content to go viral.
Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Baylor University, to discuss how a college degree represents far more than a certificate—it encompasses personal, spiritual, and character growth, alongside critical thinking and leadership.
In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss the impact of artificial intelligence in academia and the workforce. They discuss how AI acts as a productivity tool rather than a job replacement, highlighting the growing importance of human success skills like adaptability, collaboration, and critical interpretation.
In Part 2 of this Pulse Check series, Michele Ehrhart talks with Merianne Roth, Vice Chancellor, Marketing & Communication at Texas Christian University, to explore why a college education offers value far beyond financial ROI, highlighting the development of essential "success skills" like leadership, critical thinking, and identity formation.
In the debut episode of this new Pulse Check Series hosted by Michele Ehrhart, Chief Marketing & Communications Officer for the University of Memphis, we are joined by Dave Martel from the University of Virginia to discuss the true impact of college.
In this final episode of our pulse check series, Understanding the Modern Student Journey, Faton Sopa talks with Mark Hatton, Director of Admissions and Marketing at Webster Geneva Campus, to discuss the evolving landscape of international student recruitment and how digital platforms and AI are shifting how students research colleges.
In Part 3 of this Pulse Check series, host Faton Sopa sits down with Stephanie Geyer, associate vice president for marketing and brand strategy at the University of Montana, to explore the evolving student journey.
In Part 2 of this Pulse Check, Understanding the Modern Student Journey, host Faton Sopa is joined by guest Robert Kadar to dismantle the outdated reliance on traditional marketing funnels in higher education and highlight a critical industry misalignment.
In the debut episode of this new Pulse Check Series, Understanding the Modern Student Journey, host Faton Sopa sits down with higher education marketing strategist Kristin Nichols to unpack the rapidly evolving landscape of college discovery.
In this episode of Funnel Vision, Rishab Malhotra sits down with Valpo’s LeAnn Hughes and Rosa Alvarado to discuss how their team turned around a decade of enrollment decline through strategic leadership, trust, and a focus on core value.
Rishab Malhotra and author Anna Esaki-Smith discuss how higher ed's self-inflicted cost and pricing problems, combined with a global demographic decline and shifting views on the value of a college brand versus skills, are driving consolidation and forcing institutions to adapt—though she remains optimistic about the traditional college experience's enduring value.
Rishab Malhotra sits down with leaders from AIRC and AIEA to explore why higher ed institutions need to break down the silos between domestic and international enrollment strategy.
Rishab Malhotra sits down with two leaders from the University of Massachusetts Amherst: Dr. Matt Boyce, Vice Provost for Enrollment Management, and Dr. Kalpen Trivedi, Senior Vice Provost for Global Affairs
Engage emcees Brendan Henkel, AVP of Solutions Engineering at Element451, and Cecily Street, VP of People at Element451, sit down to preview what's in store for this year's conference in Charlotte.
Mallory Willsea sits down with Dr. Nick Ladany to unpack one of the boldest experiments in AI in higher education and student success strategies happening today.
Mallory sits down with Meredith Rosenberg, co-founder and partner at NU Advisory Partners, to unpack what’s really happening behind the scenes in higher education leadership hiring.
In this episode of Mission Admissions, host Jeremy Tiers and his guest Melissa Greiner discuss the college admissions process from a parent’s perspective.
With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.
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