Tursio's 100th episode argues that enrollment marketing should prioritize experience, authentic voices, accessibility, and clarity over communication, institutional messaging, jargon, and information overload.

Why do enrollment challenges often appear too late? Mehgan Cabrera shares how institutions can spot early warning signs, break down silos, and build stronger student journeys with smarter data, relationships, and AI.

Howard Heevner says the real giving problem is a 30-point gap between alumni satisfaction with their education and with the post-grad relationship—alumni who feel known give far more—and AI can't fix that without trust.

In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Lauran Hundshamer, VP of Admissions and Marketing at St. Kate’s. Lauran shares how her team leverages personalization to boost the campus visit experience, engagement, and enrollment.

Jack Corby of Stevens Strategy joins the show to discuss why so many enrollment teams are stuck in outdated structures, and what leaders can do to identify gaps, rethink their org design, and build teams ready for modern enrollment demands.

The higher education sector is facing a quiet talent crisis: a staggering 74% of higher ed marketers are actively considering an exit from the industry. Mallory sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to uncover the systemic issues fueling this exhaustion and explore how institutions can reverse the trend. Drawing from his own journey climbing from a small four-person team at Muhlenberg College to overseeing 22 creatives at a historic flagship university, Shane breaks down the unique hurdles of stepping into a high-visibility executive marketing role. They dive headfirst into a problematic culture where leadership often misinterprets professional development and personal LinkedIn branding as a “flight risk” rather than a powerful, organic extension of the university's reach.

Mallory sits down with Dr. Morgan Johnson, VP of Academic Experience at The University of Arizona Global Campus, to discuss the human layer of higher ed M&A.

Allison sits down with Webb Lewis for a thoughtful conversation about burnout, creativity, purpose, and remembering your why in higher education marketing.

Jeremy Tiers sits down with NACAC CEO Angel B. Pérez to discuss the future of the admissions workforce, leadership development, staff turnover, and the importance of managing energy in higher ed.

Mallory Willsea sits down with former co-host and higher ed marketing leader Seth Odell at the inaugural Let's Go Upstate Retreat in Saratoga Springs, New York.

Mallory Willsea sits down with Ed Tatton, co-chair of SUNY Westchester’s Strategic AI Committee, to discuss what it takes to build meaningful AI governance before a mandate arrives.

Allison sits down with Ashley Miller of Old Dominion University to discuss the strategy, resilience, and teamwork behind one of ODU’s most successful admitted student events ever.

Jeremy Tiers sits down with Jennifer McCarrel for a candid conversation about what it really takes to build and sustain a strong team culture in higher education.

Mallory Willsea sits down with Katy Campbell, newly named CEO of VisionPoint Marketing, for an urgent conversation about the future of search in higher education.

Mallory Willsea sits down with Ed Cabellon, Interim Vice President for Student Experience at Frederick Community College, for a behind-the-scenes conversation about what it actually takes to build an enterprise AI strategy in higher education.

Jeremy Tiers sits down with Sarah Pelyhes, recipient of the Michigan Association for College Admissions Counseling Rising Star Award, to explore what it takes to succeed as a new professional in higher education admissions.

Host Allison talks with Rachel Gordon, VP of Student Financial Aid Services at American University of Antigua College of Medicine, about what happens when financial aid and marketing stop operating in silos and start working together.

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with digital strategist Raffi DerSimonian for a candid conversation about the split-second decisions students make when landing on a college website.

Jeremy Tiers sits down with Harrison “Soup” Campbell for a candid conversation about personal and professional growth.

Allison sit down with Nicole Barron, Senior VP of Enrollment Management at Roosevelt University, to unpack the Roosevelt Pledge, a program guaranteeing free tuition for qualifying students.

Emma and Kevin take a field trip into New York City for a sugar rush and some serious higher-ed talk.