Mallory welcomes Phil DiMartino and Marisa Uluski from 5 Tool Productions to explore how higher education institutions can transform video from a simple production line item into an effective marketing strategy

Jeremy Tiers has a conversation with Dr. Kevin Thomas about the importance of healthy disagreement among higher ed leaders and teams.

Allison sits down with Jaime Smith, author of The Complete Guide to College Transfer, to discuss what transfer students actually need from colleges and universities.

Mallory, Amy Still (ZeeMee), and Paul Garner (Western Carolina) unpack survey data from 12,000+ students showing they embrace AI for research and reminders but overwhelmingly want human guidance for high-stakes decisions, especially the final college choice.

Lindsay Nyquist, Chief of Staff at Occidental College, and Dr. Miriam Merrill, Chief of Staff at Hamilton College, join Mallory to discuss the inaugural Chief of Staff Summit, where 50 higher-ed chiefs of staff met at Colorado College in Colorado Springs for closed-door, case-based peer problem solving.

Artificial intelligence is changing how higher education teams work, but successful AI adoption is about much more than choosing the right tools.

Mallory hosts Higher Ed Pulse with guest Jenn Hayes, Associate Dean for Marketing & Communications at Cardozo School of Law in New York, to discuss higher ed’s recurring “hero” cycle: hiring passionate leaders to rebuild broken systems, celebrating visible wins, and then losing them to burnout.

Everspring's Andrea Gilbert and Mike Bell explain why smaller schools with specific, substantiated content are outciting big-brand universities in AI search—and what that means for enrollment and budgets.

Tursio's 100th episode argues that enrollment marketing should prioritize experience, authentic voices, accessibility, and clarity over communication, institutional messaging, jargon, and information overload.

Why do enrollment challenges often appear too late? Mehgan Cabrera shares how institutions can spot early warning signs, break down silos, and build stronger student journeys with smarter data, relationships, and AI.

Howard Heevner says the real giving problem is a 30-point gap between alumni satisfaction with their education and with the post-grad relationship—alumni who feel known give far more—and AI can't fix that without trust.

In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Lauran Hundshamer, VP of Admissions and Marketing at St. Kate’s. Lauran shares how her team leverages personalization to boost the campus visit experience, engagement, and enrollment.

Jack Corby of Stevens Strategy joins the show to discuss why so many enrollment teams are stuck in outdated structures, and what leaders can do to identify gaps, rethink their org design, and build teams ready for modern enrollment demands.

The higher education sector is facing a quiet talent crisis: a staggering 74% of higher ed marketers are actively considering an exit from the industry. Mallory sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to uncover the systemic issues fueling this exhaustion and explore how institutions can reverse the trend. Drawing from his own journey climbing from a small four-person team at Muhlenberg College to overseeing 22 creatives at a historic flagship university, Shane breaks down the unique hurdles of stepping into a high-visibility executive marketing role. They dive headfirst into a problematic culture where leadership often misinterprets professional development and personal LinkedIn branding as a “flight risk” rather than a powerful, organic extension of the university's reach.

Mallory sits down with Dr. Morgan Johnson, VP of Academic Experience at The University of Arizona Global Campus, to discuss the human layer of higher ed M&A.

Allison sits down with Webb Lewis for a thoughtful conversation about burnout, creativity, purpose, and remembering your why in higher education marketing.

Jeremy Tiers sits down with NACAC CEO Angel B. Pérez to discuss the future of the admissions workforce, leadership development, staff turnover, and the importance of managing energy in higher ed.

Mallory Willsea sits down with former co-host and higher ed marketing leader Seth Odell at the inaugural Let's Go Upstate Retreat in Saratoga Springs, New York.

Mallory Willsea sits down with Ed Tatton, co-chair of SUNY Westchester’s Strategic AI Committee, to discuss what it takes to build meaningful AI governance before a mandate arrives.

Allison sits down with Ashley Miller of Old Dominion University to discuss the strategy, resilience, and teamwork behind one of ODU’s most successful admitted student events ever.

Jeremy Tiers sits down with Jennifer McCarrel for a candid conversation about what it really takes to build and sustain a strong team culture in higher education.