Kevin and Emma Cavanagh dive into what makes a college website stand out—or fall flat—for prospective students.

In this quick take episode, Jeremy offers practical advice for those who have leadership and management aspirations.

In this episode, Jeff Holeman from the University of Florida’s Warrington College of Business reveals how his team transformed their paid lead generation strategy — leading to a 300% increase in leads and a 50% drop in costs.

Kevin and Emma recap discussions from their episodes in the Fall, focusing especially on questions they received from listeners regarding those episodes.

In this kickoff episode, Allison breaks down how to use AI to find the students most at risk of melting—and how to spot the signals hiding in plain sight.

Jeremy Tiers chats with McKenzie Sullivan from The University of Akron about their newly designed “College 101” and “College 102” campus visit sessions specifically for first-generation students and families.

In this episode, Allison is joined by Robert Kadar, a higher ed marketing expert with over 15 years of experience in enrollment and media strategy.

Ray sits down with Arbaaz Hashmy, Director of Business Development at Sallie Mae, to unpack the evolving landscape of international student financing.

Reece and Mickey Baines are back for their second conversation on the pod, covering the list of schools Reece will apply to, and they offer more eye opening feedback about emails, parent messaging, personalization, and more!

Dave Becker, CEO and co-founder of CampusESP, breaks down how parent engagement directly influences application rates and yield.

In this episode, Allison speaks with Katy Campbell, Chief Client Officer, and Sarah Mullins, Marketing Strategist, at VisionPoint Marketing about the biggest roadblocks facing enrollment marketers today.

Allison Tercio sits down with Kelsey Smith and James Cox from Purdue University's Mitch Daniels School of Business to explore how their team uses progressive profiling to strategically gather student insights over time.

Maya Demishkevich sits down with Marcus Hanscom, an expert in higher ed marketing, to demystify inbound marketing and its impact on student engagement and enrollment.

Allison sits down with Dr. Joe Sallustio, Vice President of Industry Engagement at Ellucian, host of The EdUp Experience Podcast, and co-author of Commencement: The Beginning of a New Era in Higher Education.

In this episode, Allison dives into the launch of Purdue Brand Studio, a bold and innovative initiative at Purdue University that’s redefining higher education marketing.

In this episode of The Hidden Gem, host Maya Demishkevich sits down with Dr. Marsha Danielson, President of Minnesota State College Southeast, to discuss an innovative approach to bridging the gap between students seeking affordable education and employers struggling to fill critical workforce shortages. 

This episode dives into the key metrics to track in yield marketing, how AI can help analyze success, set up A/B and multivariate tests, and, most importantly, how to adjust strategies based on data-driven insights.

In this episode, Allison sits down with Melody Ferguson, Dean of Admission at Pacific Lutheran University, who brings a dual perspective to the table: as an experienced enrollment leader and as a mom navigating the college search process with a high school senior and a sophomore.

This jam-packed episode walks through seven specific ways AI can help you optimize and scale your content efforts, from improving landing pages to personalizing event invitations.

Allison and Carrie Chambers, a data-driven marketing strategist with over 15 years of experience in higher education, explore how to use historical data and strategic foresight to define actionable and achievable goals for enrollment marketing.

In this episode of The Hidden Gem, Maya Demishkevich speaks with Rebecca Oliver, Director of Strategic Communications at North Shore Community College, about her transition from private universities to the world of community colleges.