Christian Ponce sits down with Ray Martinez, VP and CEO of Archer Education, to unpack how AI and emerging technologies are disrupting and improving higher education marketing.
Erin Callihan, Assistant Vice President of Strategic Marketing & Campaign Communications at NYU, joins Brian to tackle one of higher education’s most pressing questions: Is AI cheating, or is it time to embrace it as a collaborator?
In this episode recorded live from Transact 360, Dustin gets insights from Patrick Beirne who serves as Senior Director of Student Financial Services at Wayne State University.
In this episode of Generation AI, hosts JC Bonilla and Ardis Kadiu explore what it means to build truly AI-native organizations.
Mallory Willsea sits down with Sarah Russell, VP of Marketing at EducationDynamics, to unpack the seismic changes to Google Search and what it means for higher ed marketers.
In this episode, Andrew Crisp, owner of CarringtonCrisp, joins Ray to answer that question with insights from the firm’s comprehensive and influential Tomorrow’s MBA study.
In this episode recorded live from Transact 360, Dustin chats with Read Winkelman from Transact about his unique dual lens of personal experience as a parent of college students and decades of professional experience.
Mallory Willsea reunites with Seth Odell, CEO of Kanahoma, in a candid, unscripted conversation recorded live from the CASE conference in Los Angeles.
In this episode, Isaac Williams, Director of Multimedia and Digital Strategy at Daemen University, shares how Daemen is using AI to bridge resource gaps, streamline data analysis, and build campus-wide momentum from the admissions office to leadership.
In this session, we demystify GTM and show how it empowers your team to collect richer, more meaningful data without relying on developers.
In this week’s episode, Dustin chats with Jennifer Lonchar, co-founder of AmbioEDU and higher ed marketing veteran, about the future of enrollment marketing—spoiler alert: it's already in your living room.
The race to AGI is on, and if you're not preparing now, you're already behind.
Ardis Kadiu and JC Bonilla tackle the harsh reality facing the Class of 2025 - the first graduating class in human history competing directly with AI for entry-level jobs.
Mallory Willsea welcomes Jason Smith, founder of OHO, to discuss a game-changing shift in college discovery: the rise of AI as the starting point. With nearly a third of students now using generative AI like ChatGPT and Gemini to explore college options, and over half saying the results beat Google, this episode explores what it means for colleges to remain discoverable—and trustworthy—in the age of AI-first search.
In this episode, Beth Hollenberg, CEO at Everspring, joins Ray to explore the shifts reshaping higher ed — from outdated tech debates to the growing need for data-driven experimentation.
In the third and final installment of In Your Element’s Durham Tech series, hosts Daniella and Brendan dive into the measurable impact of Element451 at Durham Technical Community College.
In this episode recorded live from Transact 360, Dustin sits down with Mike Maxsenti, SVP of Product at Genea, to explore how higher ed is embracing digital transformation—specifically in the world of campus security.
JC and Ardis break down the major AI announcements from Microsoft Build, Google I/O, OpenAI's acquisition of Jony Ive's company, and Anthropic's Claude 4 launch.
Mallory Willsea sits down with Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University, to unpack how AI is rewriting the advertising playbook.
Brian and Allison explore how AI adoption is transforming the way higher ed professionals approach communication, marketing, and student engagement, all while keeping humanity at the core.
Dustin sits down with Kathleen deLaski — author of Who Needs College Anymore? — to explore why the traditional four-year degree is no longer the only path to career success.
With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.
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