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May 2, 2024
Episode 4: From No CRM to 1st in Class: Johnston Community College’s Story

Episode 4: From No CRM to 1st in Class: Johnston Community College’s Story

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About the Episode

About the Episode: In this episode, Carrie Pitts-Densmore, Senior Director of Marketing and Communications at Johnston Community College shares how JCC significantly increased student enrollment through innovative strategies and technology adoption. Carrie delves into the role of centralized communications, process simplification, and the impact of a new CRM system. Notably, how the introduction of 'Ask Jagger,' a chatbot named after their mascot, underscores the importance of automation in enhancing the student experience and operational efficiency. 

Key Takeaways:

  • Innovative Enrollment Strategies: Carrie outlines the shift to centralized communications and the use of Element451 to streamline student interactions, contributing to double-digit enrollment increases.
  • Technology's Role: The introduction of 'Ask Jagger' chatbot and a CRM system has significantly reduced administrative burdens and personalized student communications.
  • Data-Driven Decisions: Using Element451 for targeted campaigns and analyzing engagement to refine outreach strategies.
  • Future Focus: Carrie highlights the potential of AI in creating dynamic and engaging content, pointing to a future where technology further personalizes the student journey.

Calls to Action

  • Subscribe to stay ahead with insights from higher education leaders.
  • Explore how your institution can leverage technology to enhance student engagement and enrollment.
  • Consider the impact of centralized communication strategies and AI in your outreach efforts.
  • Engage with Daniella and Brendan at our annual Engage Summit conference in Raleigh, NC June 25-26. Use the code Enrollify50 for $50 off. 
  • Join the Enrollify community for more resources and discussions on innovative higher education marketing strategies.

Connect With Our Co-Hosts:

Daniella Nordin

Brendan Henkel

About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at

Connect with Us at the Engage Summit: Exciting news —  Daniella and Brendan will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200. 

Learn more and register at — we can’t wait to see you there!

People in this episode


Daniella Nordin is the Director of Customer Success and Engagement at Element451 and the host of In Your Element.

Brendan Henkel is the Manager of Solutions Engineering at Element451 and host of In Your Element.


Carrie Pitts-Densmore

Carrie Pitts-Densmore has 25 years of communications experience. She began her career as a television news journalist, where she won a national award for a documentary on domestic violence and covered major news stories in Myrtle Beach, Buffalo, and Raleigh.

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