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May 23, 2024
Pulse Check: Learning from Leaders - Part 5

Pulse Check: Learning from Leaders - Part 5

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About the Episode

Listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality. Finally, leaders will learn strategies for managing critics and how to make structural changes to support collaboration.

People in this episode

Host

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Carrie earned her doctorate from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also chair-elect of the District IV Cabinet for CASE and a member of UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

Interviewee

Elias Martinez

Brand marketing leader at Texas State University, a First Generation and Hispanic Serving Institution. In 2022 my team at Texas State was named the AMA’s “Higher Education Marketing Team of the Year.” In 2016 my team at Colorado State University was named the University & College Designers Association’s “Best In-House Team.” Client experience: General Mills, Cheerios Brands, Google, Nike, Betty Crocker, Reese’s Puffs, Nordstrom, Wheaties, KiX, Churchill Downs, Gerber Childrenswear. Work featured in: The Anthem Awards, Communication Arts, Print Magazine, ESPN, Good Morning America, The Huffington Post, Deadspin, The Dieline, The Guardian, The Bleacher Report, Esquire, Death and Taxes, and the front page of Reddit.

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