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March 28, 2024
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 2

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 2

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About the Episode

Welcome to Part 2 of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpal is joined by Kanahoma CEO Seth Odell.

In today's episode, listeners can:

  1. Learn how to navigate the uncharted territory of M&A as higher ed marketers
  2. Establish their voice and know what marketers should bring to an M&A process - both on the acquiring and acquired sides.
  3. Understand the importance of marketing audit (i.e., diligence) and what it entails.
  4. Leverage marketing data and their own expertise to develop a sound transition strategy 

People in this episode

Host

Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams.

Interviewee

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

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