Shelby Moquin

Jaime Hunt sits down with Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell University, to unpack how her team and admissions built one of higher ed’s most effective cross-functional partnerships.

Allison Turcio

Discover how Angelo State University redesigned their program pages and saw a 370% increase in inquiries—in just one month. Learn how to turn your program pages into high-converting recruitment tools.

Shelby Moquin

It’s time to toss the static funnel and rethink how we guide students using three AI-powered strategies that are already transforming enrollment marketing: dynamic segmentation, intent scoring, and agent-led nudges.‍

Shelby Moquin

If you're looking to transform your summer melt strategy with AI-enhanced personalization, data-driven intuition, and a more human tone, this series delivers.

Shelby Moquin

Whether you’re just getting started with AI or looking to sharpen your current strategy, this guide will walk you through a simple, effective way to leverage AI tools like lead scoring, automated follow-ups, and predictive analytics — without drowning in tech jargon or complicated setups.

Shelby Moquin

Let’s explore how AI tools are transforming the application process and what enrollment marketers can do today to build a more streamlined, student-first journey.

Shelby Moquin

Let’s break down five of the best AI tools designed to reduce manual work, save time, and help you focus more on what actually matters—building authentic relationships with students.

Shelby Moquin

Let’s dive into how AI is helping admissions teams spend less time sifting through spreadsheets and more time building genuine relationships with the right students.

Shelby Moquin

Whether you're a one-person admissions shop or part of a large team, these under-the-radar tools can help you work smarter (not harder). Let’s get into it.

Shelby Moquin

We’ll explore why AI isn’t just nice to have — it’s essential. From speeding up application reviews to giving schools real-time insights into who’s likely to enroll, AI is transforming the admissions game. Let’s break it down.‍

Shelby Moquin

This post reframes the fear and focuses on the opportunity: AI isn’t a threat—it’s a strategic partner. When used wisely, AI can reduce the administrative burden, enhance enrollment marketing strategies, and allow admissions teams to do what they do best—connect with students.

Shelby Moquin

Here’s how schools are successfully leveraging AI to modernize admissions.

Shelby Moquin

In this post, we’ll share five actionable ways AI can streamline admissions, featuring practical examples from platforms like Element451. Whether you want to save time, enhance applicant engagement, or make better decisions, these strategies will inspire a fresh, efficient approach to recruitment and enrollment.

Shelby Moquin

To help you navigate the best options, we’ve curated a list of must-listen podcasts for 2025, each selected to spark ideas and support your growth in higher ed.

Mallory Willsea

“I’m kind of shocked you did this experiment on your students,” Steve Rolston, chair of the physics department at the University of Maryland, stated during a talk with the creators of machine-learning system GRADE. “You seem to have built a model that builds in whatever bias your committee had in 2

Mallory Willsea

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get aCOVID-19 vaccinefirst!), and those with strongbrand name recognitionhave experienced double-digit increase