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How to Get Faculty to Create Content for Enrollment Marketing
Zach Busekrus
Enrollment Marketing
How to Get Faculty to Create Content for Enrollment Marketing

From researching scholarships to job interview tips, there are plenty of topics you can cover in your graduate admissions blog. However, the best blogs and the most thorough premium content (eBooks and long-form guides) are those that are specific to your institution and provide subject-specific kn

How to Build a Lead Form that Prospects Actually WANT to Fill Out
Mallory Willsea
Enrollment Marketing
How to Build a Lead Form that Prospects Actually WANT to Fill Out

Think about the last form you filled out on a website. How much information did it ask for? What about the form grabbed your attention? Equally important —what forms have you skipped because they were too long, unappealing, or didn’t seem worth your time and effort? We all know that lead for

The Hidden Costs of Ignoring AI in Your Recruitment Funnel
Shelby Moquin
AI
The Hidden Costs of Ignoring AI in Your Recruitment Funnel

With the right AI tools, you can work smarter, reach better-fit prospects, and drive more applications—without burning out your staff.‍

How AI-Driven Hiring is Pulling Higher Ed’s Best Marketers Away—And What Schools Can Do About It
Shelby Moquin
AI
How AI-Driven Hiring is Pulling Higher Ed’s Best Marketers Away—And What Schools Can Do About It

If institutions want to stay competitive, they need to rethink their approach to hiring, talent development, and the role of AI in marketing and admissions.

Higher Ed Marketing Software: Improve Engagement & Retention
Shelby Moquin
Higher Education Software
Higher Ed Marketing Software: Improve Engagement & Retention

Discover how higher ed marketing software can boost recruitment and retention. Explore key features and choose the right solution for your institution today!

Skills for the AI Era: How Higher Ed Professionals Can Thrive
Shelby Moquin
AI
Skills for the AI Era: How Higher Ed Professionals Can Thrive

Here’s a practical guide to the certifications, soft skills, and evolving roles that can support your career growth in AI adoption.

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