Shelby Moquin

Thanks to AI-powered search tools like Google’s Search Generative Experience (SGE), ChatGPT, and Perplexity, how students explore their options is being rewritten in real time.

Shelby Moquin

At the Engage Summit in Charlotte, a special bonus episode of Higher Ed Pulse featured a powerful conversation between host Mallory Willsea and Stella Liu, Lead Data Scientist at Arizona State University.

Shelby Moquin

It’s time to toss the static funnel and rethink how we guide students using three AI-powered strategies that are already transforming enrollment marketing: dynamic segmentation, intent scoring, and agent-led nudges.‍

Shelby Moquin

If you're looking to transform your summer melt strategy with AI-enhanced personalization, data-driven intuition, and a more human tone, this series delivers.

Shelby Moquin

Let’s talk less about what AI might take away—and more about what it can give back.

Shelby Moquin

Explore the benefits and challenges of conversational AI in education and find out how it can revolutionize the way higher ed institutions engage with students.

Shelby Moquin

Discover how AI agents in education enhance learning and reduce workloads. Learn how your institution can benefit—read the full guide.

Shelby Moquin

Whether it’s shifting to a new CRM, rolling out AI tools, or simply changing the way your team runs meetings, embracing change isn’t easy. But it is possible—and you don’t have to do it alone.

Shelby Moquin

Learn what AI workforce enablement means in higher education, why it's essential, how to start, and what benefits and challenges institutions should expect.

Shelby Moquin

Discover how digital workforce transformation drives growth. Learn key steps to adapt—start transforming your team today.

Shelby Moquin

In this post, we break down the practical, real-world ways AI is being used in admissions today.

Shelby Moquin

Curious how AI is actually being used on college campuses? This article breaks down practical, real-world use cases of artificial intelligence across three key areas in higher education.

Shelby Moquin

In this post, we’re breaking down the most common objections we hear from folks in enrollment, marketing, and student success—and giving you clear, human answers.

Shelby Moquin

If you care about student experience, operational efficiency, and staying competitive, this one’s for you.

Shelby Moquin

Trying to convince your VP of Enrollment or your HR director to explore AI-powered hiring? Welcome to the ultimate playbook.

Shelby Moquin

If you’ve been wondering how to stay relevant, fulfilled, and future-ready in an AI-powered workplace—this is your blueprint.

Shelby Moquin

This tactical checklist will help you assess your school’s readiness, from having the right data foundation in place to setting up ROI tracking.

Shelby Moquin

Today, we spotlight real-life examples of agentic AI at work in higher education.

Shelby Moquin

Discover how AI boosts student engagement with smart tools, strategies, and classroom examples tailored for K–12 and higher education.

Shelby Moquin

Explore the power of AI in creating personalized student learning experiences, boosting engagement, and improving educational outcomes in modern classrooms.

Shelby Moquin

Discover how AI transforms student feedback analysis to boost outcomes. Start using smarter insights to improve your institution today.

Shelby Moquin

Let’s explore how AI tools are transforming the application process and what enrollment marketers can do today to build a more streamlined, student-first journey.

Shelby Moquin

Learn how AI adoption in academic leadership improves decision-making, personalizes learning, and streamlines operations while tackling bias and data security.

Shelby Moquin

Explore the latest AI trends in education, including adaptive learning, AI tutors, automated grading, and research tools reshaping higher education.

Shelby Moquin

Explore how AI is transforming classrooms and helping students succeed. Uncover key uses and benefits—read the full article today.

Shelby Moquin

Curious about AI’s role in education? Get the latest AI in education statistics, covering adoption, benefits, challenges, and what’s next for learning.

Shelby Moquin

Learn how college AI detectors are shaping admissions, their accuracy, ethical concerns, and the challenges schools must weigh when using them.

Shelby Moquin

Let’s break down five of the best AI tools designed to reduce manual work, save time, and help you focus more on what actually matters—building authentic relationships with students.

Shelby Moquin

In this blog, we’re unpacking the most common bottlenecks that slow down admissions—and showing you how AI tools can help untangle the mess.

Shelby Moquin

Let’s dive into how AI is helping admissions teams spend less time sifting through spreadsheets and more time building genuine relationships with the right students.

Shelby Moquin

Whether you're a one-person admissions shop or part of a large team, these under-the-radar tools can help you work smarter (not harder). Let’s get into it.

Doug Smith

In this pursuit to move the industry along, I have crafted a three-part series on AI Readiness & Adoption in Higher Education, focusing on the Student Success Lifecycle.

Shelby Moquin

Let’s unpack what CRMs do well, where they fall short, and how AI can help you bridge the gap.

Doug Smith

This blog is the second in a three-part series on AI Readiness & Adoption in Higher Education, focusing on how institutions can optimize their Service & Operational Model with AI.

Shelby Moquin

With smarter algorithms and access to richer data sets, schools can now score and prioritize leads based on who’s most likely to enroll — and engage them more effectively from the start.

Shelby Moquin

We’ll explore why AI isn’t just nice to have — it’s essential. From speeding up application reviews to giving schools real-time insights into who’s likely to enroll, AI is transforming the admissions game. Let’s break it down.‍

Shelby Moquin

Campus visits need an upgrade. That’s where AI comes in.‍

Shelby Moquin

AI tools can help schools maximize the impact of their virtual events by refining webinar content, automating follow-ups, and repurposing recordings. Here’s how.

Shelby Moquin

Here’s how schools are successfully leveraging AI to modernize admissions.

Shelby Moquin

From chatbots answering student inquiries in seconds to predictive analytics flagging at-risk students before they even ask for help, AI’s impact is happening right now.

Shelby Moquin

Discover how colleges & universities use AI chatbots for student support, admissions, FAQs, and more. Explore key chatbot use cases in higher education.

Shelby Moquin

Discover how generative AI is revolutionizing education, from AI tutors to personalized learning. Learn about the benefits, challenges, and future of AI in classrooms.

Shelby Moquin

From an 18% increase in applications to a dramatic boost in event attendance, MBKU's case study showcases the power of automation without sacrificing personalization.

Shelby Moquin

AI-powered messaging means more effective student engagement without extra manual effort. Automated yet personalized communication helps streamline administrative processes, improve student retention, and ensure that critical information reaches the right people when they need it.

Shelby Moquin

North Carolina’s community colleges are leading the way, using AI to save thousands of staff hours while achieving record enrollment. Schools like Forsyth Technical Community College

Shelby Moquin

In this post, we’ll break down how AI is being used in student retention, the practical ways you can apply it, and why platforms like Element451 are leading the charge in predictive analytics for higher ed.

Shelby Moquin

In this final installment of Generation AI's three-part series, hosts JC Bonilla and Ardis Kadiu explore the rise of the AI workforce—what it means, how it's evolving, and how professionals can stay competitive.

Shelby Moquin

In Part 2 of the Generation AI podcast’s three-part series, hosts JC Bonilla and Ardis Kadiu take a deep dive into the power of multi-agent AI collaboration. Building on the foundation set in Part 1, this episode unpacks how AI assistants evolve into specialized, orchestrated agentic systems—streamlining workflows, enhancing productivity, and reshaping higher ed operations. 

Shelby Moquin

In a recent episode of Generation AI, hosts JC Bonilla and Ardis Kadiu dive into one of the biggest shifts happening in AI—agentic systems. They explore why 2025 is the year of AI-powered structures

Shelby Moquin

AI academic advising is transforming student support in higher education. Learn its benefits and applications—explore the future of advising today!

Shelby Moquin

This article will walk you through how to create a style guide that keeps AI-generated content on-brand. Whether you’re working with AI to draft social posts, blogs, or email copy, these practical steps will help you define your brand’s tone and style while leveraging AI tools effectively.

Shelby Moquin

Generation AI hosts JC Bonilla and Ardis Kadiu explore the evolution of agentic AI and its transformative potential for higher education. The two most recent episodes break down the concept of agentic systems — AI that reasons, adapts, and acts — to demonstrate how this technology is reshaping student engagement, marketing strategies, and institutional operations. 

Shelby Moquin

In this blog, we’ll break down how AI is enhancing student support across the entire lifecycle, and how you can take advantage of it.‍

Shelby Moquin

In this blog post, we’ll explore how AI delivers measurable benefits at every stage of the student lifecycle, helping enrollment marketers and university leaders achieve both strategic goals and operational efficiency. And

Shelby Moquin

In this post, we unpack insights from Jaime Hunt, host of Confessions of a Higher Ed CMO, and Eric Hollenbeck, research communicator at WSU, as they explore how higher ed marketers can lead with integrity while harnessing AI's potential.

Shelby Moquin

In episode 12 of AI For U, Brian Piper sits down with Ardis Kadiu, founder and CEO of Element451, to explore how higher education institutions can move beyond basic chatbots to deploy AI agents that mimic campus staff roles. 

Shelby Moquin

In this post, we’ll introduce top AI tools for higher ed professionals, share actionable tips for implementation, and reference real-world insights from AI for U episodes with Brandon Etheredge and Kellie Campbell.

Shelby Moquin

In this post, we’ll share five actionable ways AI can streamline admissions, featuring practical examples from platforms like Element451. Whether you want to save time, enhance applicant engagement, or make better decisions, these strategies will inspire a fresh, efficient approach to recruitment and enrollment.

Shelby Moquin

With AI increasingly shaping the student experience, institutions must address challenges like data privacy, algorithmic bias, and equitable access. This episode offers actionable steps for colleges and universities to align AI practices with their missions and lead responsibly in this evolving landscape.

Shelby Moquin

More than 75% of faculty members do not regularly use AI technology, prompting insightful discussions in recent episodes of The Pulse and AI For U, where hosts and guests explore ethical AI frameworks, address challenges like data privacy and algorithmic bias, and showcase real-world applications like Vermont State College System's strategic AI deployment.

Mallory Willsea

This blog explores the ethical opportunities and challenges of AI in higher education, emphasizing the need for institutions to balance innovation with student trust and lead responsibly in an AI-driven future.

Shelby Moquin

In this post, we’ll explore the insights shared by ASU’s Tina Miller, Executive Director of Creative and Communications, and Lev Gonick, Enterprise Chief Information Officer, both who have appeared on various Enrollify podcasts. Whether you're a higher ed professional, administrator, or curious about the future of AI, this is your roadmap to action.

Shelby Moquin

Dr. Claire Brady's AI For U episode explores how AI can revolutionize student affairs, offering practical frameworks and real-world examples to improve student engagement, streamline operations, and address ethical considerations in higher education.

Shelby Moquin

In Enrollify’s latest webinar, “Balancing Bytes and Bonds: How AI Can Humanize Higher Ed”, moderator Mallory Willsea brought together a dynamic panel of higher education innovators to discuss the transformative potential of AI. 

Shelby Moquin

This blog explores how AI-driven strategies like direct admissions and segmented student outreach are reshaping the higher education landscape.‍

Shelby Moquin

This blog explores how AI-driven tools and personalized content, from custom videos to real-time landing pages, are revolutionizing student engagement and driving enrollment growth.

Shelby Moquin

Explore the pros and cons of AI in education. Discover its benefits and challenges, and how it’s shaping the future of learning. Read on to learn more!

Shelby Moquin

Explore how AI is being used in education, the ethical challenges that come with it, and practical steps educators and administrators can take to navigate this rapidly evolving landscape.

Shelby Moquin

At the AI Engage Summit, Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, shared how higher education professionals can integrate AI into content workflows to improve efficiency, engagement, and decision-making.

Erin Fields

Discover how AI in higher education is transforming donor engagement, data-driven fundraising, and advancement tools for personalized outreach and operational efficiency.

Shelby Moquin

Learn how AI-powered site search is transforming higher education websites, boosting student engagement, and driving enrollment growth.

Shelby Moquin

This post explores five practical strategies for higher ed leaders to implement AI confidently and sustainably, based on insights from Carrie Phillips’ AI Engage Summit presentation.

Shelby Moquin

Discover how AI can transform leadership, boost efficiency, and foster adaptability in the face of unprecedented challenges.

Shelby Moquin

Explore the best AI chatbots for higher education in 2024, from student support to admin tasks, enhance engagement and efficiency across campuses.

Shelby Moquin

To help you navigate the best options, we’ve curated a list of must-listen podcasts for 2025, each selected to spark ideas and support your growth in higher ed.

Shelby Moquin

At the AI Engage Summit, Allison Turcio, Assistant VP for Enrollment and Marketing at Siena College and Host of The Application, shared how AI can help build genuine connections with students and their families, enhancing—rather than replacing—authentic communication throughout the enrollment process.

Shelby Moquin

In a recent episode of Confessions of a Higher Ed CMO with host Jaime Hunt, Grant Heston from Virginia Commonwealth University shared his practical approach to higher education marketing, highlighting his team’s unique strategy for handling AI ethics.

Shelby Moquin

Explore how AI in higher education enhances learning, supports faculty, and transforms research while addressing key challenges and ethics.

Shelby Moquin

In this post, we explore insights from higher education leaders like Paul LeBlanc, Mallory Willsea, Seth Odell, and Lenell Hahn, who share how AI is reshaping the student experience in profound ways. From personalizing interactions to improving decision-making, AI’s role is evolving beyond simple tools into a key driver of student success.

Shelby Moquin

Imagine a university where every student feels seen, heard, and understood. AI is making this a reality by personalizing everything from admissions to academic advising and streamlining administrative tasks. This frees up time for what truly matters: student engagement. 

Shelby Moquin

Learn how AI assistants are revolutionizing higher education. It highlights examples like Guilford Technical Community College and College of Western Idaho, where AI is being used to improve student enrollment, engagement, and administrative efficiency.

Shelby Moquin

In three recent episodes of the AI For U podcast, hosted by Brian Piper, guests Jaime Hunt, Dr. Janet Spriggs, and Bart Caylor all explored practical applications of AI in the education sector.

Shelby Moquin

We are less than a month away from the 2024 AI Engage Summit, and it's your turn to stay ahead of the curve. Join us for two jam-packed days of understanding AI, its potential, and practical applications.

Mallory Willsea

Empowering yourself and your team with the tools to build bespoke AI solutions is an invaluable skill. This lightning talk demystifies the process of creating a custom GPT model using ChatGPT

Erin Fields

As AI becomes more integrated into higher education, ensuring its ethical use is a crucial responsibility for professionals in marketing, admissions, and enrollment management. Dr. Obi Ogbanufe from the University of North Texas highlights the importance of understanding AI's ethical implications, fostering AI literacy, asking key ethical questions, and developing a robust AI code of ethics. By taking proactive steps to address potential ethical issues, higher education professionals can ensure that AI is used responsibly, safeguarding the interests of both institutions and their communities.

Erin Fields

Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."

Erin Fields

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Mallory Willsea

We're excited to kick off our newest webinar series,Actionable AI: Your Roadmap for AI Readiness in Higher Education. We recently began our five-part series with Part One, "Actionable AI: Making Sense of Artificial Intelligence." It was your jargon-free gateway into the world of AI, dem

Mallory Willsea

In today's digital age, technology continues to revolutionize the way we communicate, work, and learn. Artificial Intelligence (AI) has emerged as a powerful tool that has transformed various industries, including higher education marketing. As a higher education

Mallory Willsea

The energy was electric at last week's Engage Summit as industry leaders, learners, and higher ed professionals came together for an unforgettable few days. But the real highlight came on the last morning of the conference when our visionary CEO and Founder, Ardis Kadiu, joined forces

Mallory Willsea

Increasing Engagement and Enrollment With An Intelligent, AI-Powered Chatbot Artificial Intelligence (AI)is rapidly transforming how we interact with technology. In recent years, AI-powered chatbots have become increasingly popular as a tool for improving customer service and engagemen

Shelby Moquin

With the right AI tools, you can work smarter, reach better-fit prospects, and drive more applications—without burning out your staff.‍

Shelby Moquin

If institutions want to stay competitive, they need to rethink their approach to hiring, talent development, and the role of AI in marketing and admissions.

Shelby Moquin

Here’s a practical guide to the certifications, soft skills, and evolving roles that can support your career growth in AI adoption.