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June 25, 2024
Bonus - Innovative Marketing from Engage Summit 2024

Bonus - Innovative Marketing from Engage Summit 2024

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About the Episode

About the Episode:

Live from Engage Summit 2024, Allison sits down with Louis Miller, partner at Electric Kite, to discuss innovative strategies for higher ed marketing. They explore the benefits of owning your audience, the emotional factors in student decision-making, and the new features from Element451 that enhance student engagement. Their conversation underscores the importance of authentic, personalized communication in today’s competitive higher education landscape.

  • Own Your Platform: Building your own email newsletters, podcasts, blogs, or digital magazines allows for more authentic relationships with your audience and better control over messaging and analytics.
  • Emotional Decision-Making: College choice is often driven by emotional factors rather than rational ones, highlighting the need for personal and engaging communication strategies.
  • Challenges of Content Ownership: Transitioning from third-party advertising to owned content platforms is complex and requires expertise, technical skills, and consistent, compelling content.

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Louis Miller

Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.

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