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June 4, 2024
Episode 44: Storytelling That Sells: Transforming Higher Education Marketing

Storytelling That Sells: Transforming Higher Education Marketing

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About the Episode

About the Episode:

Allison and content marketing expert Brian Piper delve into the transformative role of content marketing in higher education. Piper shares his journey from a website developer to a content strategy pioneer, emphasizing the pivotal moments that shaped his career. He discusses the current state of content marketing within the sector, highlighting innovative approaches and common pitfalls. This episode is a treasure trove of insights for marketers aiming to leverage content effectively to engage and inform their audiences.

How-Tos on this Episode:

  • Optimize Content for SEO
  • Use Data to Inform Content Strategy
  • Scale Content Marketing Efforts
  • Incorporate AI into Content Marketing
  • Create Engaging and Authentic Content
  • Measure the Impact of Your Content

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit: Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200.

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Brian Piper

Brian Piper has been optimizing digital content performance since 1996. He is the co-author of the second edition of Epic Content Marketing, an international keynote speaker, and an educator. He is currently the Director of Content Strategy and Assessment at the University of Rochester. Brian grew up on a rabbit farm in Dogpatch, Arkansas and now lives in Rochester, New York, with his wife and six children. He is an adventurer and spends his time mountain biking, whitewater kayaking, and teaching wingsuit skydiving.

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