back to all Podcasts
EP
45
June 18, 2024
Ep. 45: Harnessing Data and SEO for Higher Ed Success

Harnessing Data and SEO for Higher Ed Success

Or listen on:

About the Episode

About the Episode: 

In this episode, Allison Turcio chats with Glenn Friesen, a seasoned SEO and data science expert at Cal Poly. Glenn shares his extensive journey from early tech enthusiast to leading digital strategist, emphasizing the importance of analytics and SEO in higher education. He provides practical tips on leveraging data to enhance user experiences, optimize content, and boost enrollment efforts.

Key “How Tos”

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook. 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Attend the Engage Summit for Free!

The Engage Summit is your roadmap for AI readiness in Higher Education. We’re not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won’t just “get” AI — you’ll be ready to lead your campus through an AI transformation.

Every session at the 2024 Engage Summit (June 25-26) will be live-streamed (and recorded!) and registration is free!

That’s right – you can catch all the groundbreaking insights, innovative AI-strategies, and incredible speakers from the comfort of your own couch. No need to choose between sessions (because we’re recording them all!), no FOMO, and no ticket required.

👉🏻 Register By June 21

People in this episode

Host

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Glenn Friesen

Glenn Friesen is a seasoned expert in SEO and data science with over 15 years experience.

Other episodes

Episode #9: What’s Next for Workforce Education?Play Button
Technology + Data
Episode #9: What’s Next for Workforce Education?

About the Episode: Workforce education has grown in popularity in recent years – initially propelled by the tightening of the job market, and then expanded by the pandemic, the need for companies to upskill, reskill, and incentivize their employees through educational opportunities has only become

with
Ray Lutzky
Ep. 57: Storytelling in Seconds: Getting Started with Short Form VideoPlay Button
Marketing + Communications
Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video

In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities.

with
John Azoni
Live from eduWeb: Empowering Creativity and Stepping Out of Your Comfort ZonePlay Button
Marketing + Communications
Live from eduWeb: Empowering Creativity and Stepping Out of Your Comfort Zone

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo.

with
Mallory Willsea
Episode 31: From English to Engineering: The Evolution of College MajorsPlay Button
Technology + Data
Episode 31: From English to Engineering: The Evolution of College Majors

In this episode, Jamie and Timothy discuss John Boeckenstedt's analysis of the shifts in bachelor's degrees over the past decade, highlighting surprising trends in STEM and liberal arts fields.

with
Jamie Boggs
Pulse Check: After Further Consideration Part 3Play Button
Leadership
Pulse Check: After Further Consideration Part 3

This episode explores with Dr. Peter Cornish the ways in which holistic mental health services is of the most important DEI imperatives in higher education.

with
Tomika Ferguson

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people