About the Episode
About the Episode: Eddie Francis is a champion for employer branding. The host of “I Wanna Work There” on Enrollify, Eddie has spent his career in higher ed marcomm leadership roles, and talent management, recruitment and staffing roles. Eddie brings a unique perspective to all things higher ed organizational culture, and one of the biggest killers of culture is silos. Eddie and Shane sat down to discuss how institutions can address silos within their organization, why silos are one of the leading causes of employee frustrations, and how they can impact an employers brand, recruitment and retention efforts.
About the Show: We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging.
Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams.
Each episode features a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing.
Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/
About The Enrollify Podcast Network: Breaking Silos is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Visionary Voices: The College President’s Playbook and The Application with Allison Turcio.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.