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15
December 4, 2023
Ep. 15: Celebrating People as a Marketing and Recruitment Strategy

Celebrating People as a Marketing and Recruitment Strategy

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About the Episode

When Elwood Robinson served as the chancellor of Winston-Salem State University, he saw an opportunity to celebrate the people who work hard to serve students. With the help of Jaime Hunt, host of Enrollify’s “Confessions of a Higher Ed CMO” who led marketing and communications under Robinson, WSSU created a brand ambassador program that started with the employees who had a passion for the university and the students. Robinson visited “I Wanna Work There!” to talk about why it was necessary to make faculty and staff a key part of the ambassador program. Robinson talks about folding employee engagement into the WSSU’s strategic plan, the importance of employee engagement for accreditation efforts, and why Historically Black Colleges and Universities can be models for successful employer branding efforts.

About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason, and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours. 

People in this episode

Host

Eddie Francis is the Founder of Edify Ventures and is the host of I Wanna Work There!

Interviewee

Elwood Robinson

Elwood L. Robinson served as chancellor at Winston-Salem State University (WSSU) from 2015 to 2023. Kathleen Kelly, chair of WSSU’s Board of Trustees, referred to Robinson as “an inspirational, thoughtful and dynamic leader.”

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