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20
April 1, 2024
Ep. 20: Social Media and Talent Attraction

Social Media and Talent Attraction

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About the Episode

About the Episode: On episode 13, Emmalee Amthor, touched on her use of social media as part of her employer branding strategy at Saginaw Valley State University. This episode furthers the social media conversation by taking a look at how to leverage social media to attract the faculty and staff that you want to your institution.

Here are your takeaways for episode 20:

  1. You will learn what considerations need to be made before including social media in your talent attraction strategy.
  2. You will also get an idea of how to choose the platforms that are best for your strategy.
  3. You will also learn what it means for an institution to be authentic in using social media to attract talent. 

About the Show: I Wanna Work There! takes a look at how colleges and universities can develop competitive, compelling employer brands. Join us for an honest and solutions-based look at the issues that surround institutions positioning themselves as employers of choice.

About The Enrollify Podcast Network: I Wanna Work There is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Confessions of a Higher Ed Social Media Manager and Talking Tactics

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit: Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!



People in this episode

Host

Eddie Francis is the Founder of Edify Ventures and is the host of I Wanna Work There!

Interviewee

Jenny Li Fowler

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

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