back to all Podcasts
EP
6
May 22, 2024
Episode 6: Unifying Marketing and Enrollment from the Cabinet

Unifying Marketing And Enrollment From The Cabinet

Or listen on:

About the Episode

About the Episode: In this episode of Breaking Silos, we sit down with Kin Sejpal, Vice President for Marketing and Communications, and Kevin Dyerly, Vice President for Enrollment at the University of Redlands, to uncover the story behind breaking silos at the cabinet level. Dive deep into their journey of unifying marketing and enrollment efforts to foster greater collaboration and enhance the university’s strategic goals. Discover their vision, the challenges they conquered, and the triumphs they celebrated as they worked towards a unified objective. From personal anecdotes to strategic insights, Kin and Kevin share how their collaboration not only improved enrollment metrics but also set a precedent for teamwork and innovation across campus.

About the Show:  We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging.

Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams.

Each episode features a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing.

Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/

About The Enrollify Podcast Network: Breaking Silos is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and The Application with Allison Turcio.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit: Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200!

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Shane Baglini is the Senior Director of Marketing at Muhlenberg College and the host of Breaking Silos.

Interviewee

Kin Sejpal

Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams.

Kevin Dyerly

Kevin Dyerly, a double alumnus of the University of Redlands, brings 24 years of experience in the enrollment management space and serves as Vice President of Enrollment. He’s led enrollment efforts at the University of Redlands since 2012 and, prior to that, Whitman College where he served as director of admissions. Kevin was appointed as the Vice President of Finance and CFO at University of Redlands in July 2020 and served in that role for three years where he helped lead the institution through and out of the Covid-19 pandemic. Kevin began his career in Admissions at Redlands before his seven-year stint at Whitman. He received his bachelor’s degree in business administration in 2000 and his MBA in 2004 from the University of Redlands. Kevin has been active in leadership of professional organizations during his career. He served as president on the executive board of the Pacific Northwest Association of College Admission Counselors and on advisory boards or committees for the Western and National Associations for College Admissions Counseling and the College Board

Other episodes

Pulse Check: After Further Consideration Part 3Play Button
Leadership
Pulse Check: After Further Consideration Part 3

This episode explores with Dr. Peter Cornish the ways in which holistic mental health services is of the most important DEI imperatives in higher education.

with
Tomika Ferguson
Live from eduWeb: The Lighter Side of Higher EdPlay Button
Leadership
Live from eduWeb: The Lighter Side of Higher Ed

Join us as Mallory chats with Anthony Machcinski, Assistant Director of Marketing Communications at Manor College and EduWeb's official event photographer

with
Mallory Willsea
Ep. 10: Tackling Summer Melt at Hartwick CollegePlay Button
Leadership
Ep. 10: Tackling Summer Melt at Hartwick College

Discover how Hartwick College established a new melt committee, implemented innovative communication plans, and redefined their orientation process with "Wick Week" to foster a sense of belonging among first-year students.

with
Shane Baglini
Episode #239: Building Durable Skills for Student Success at Illinois TechPlay Button
Marketing + Communications
Episode #239: Building Durable Skills for Student Success at Illinois Tech

This week, Dustin talks with Dr. Joseph Orgel from Illinois Institute of Technology about the innovative Empowerment Leadership and Mentorship (ELM) program he developed.

with
Dustin Ramsdell
Episode 47: The End of RFI Forms: Engaging Students with Tailored ContentPlay Button
Technology + Data
Episode 47: The End of RFI Forms: Engaging Students with Tailored Content

In this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university websites.

with
Allison Turcio

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people