Amplifying your University’s Research Reputation with Reddit

Many research institutions have this same challenge: They want to be known for their research strengths but struggle to do this in a way that engages their non-academic audiences. Lucy Guest at the University of Warwick brings us a highly-effective, super low-resource tactic: share your academic research articles on Reddit. First, find the right community; second, post a recent, peer-reviewed article; third, watch the impressions, engagement (and upvotes!) roll in. This tactic not only gets you real interaction with your research, but can raise the academic profile of your university with prospective student audiences.

This Episode is Brought to You By Our Friends at Ologie

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