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19
June 10, 2024
Episode 19: Why Every EDU Pro Should Build Their Personal Brand

Why Every EDU Pro Should Build Their Personal Brand

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About the Episode

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.

Key Takeaways

  • Audit Your LinkedIn Profile: Ensure it reflects your current skills and professional image.
  • Identify Your Expertise: Define what you want to be known for and focus your content around these themes.
  • Engage in Content Creation: Start posting on LinkedIn or other platforms to share your knowledge and insights.
  • Build Relationships: Networking and personal branding go hand-in-hand; invest in building meaningful connections.
  • Embrace Conflict: Don't shy away from sharing controversial or challenging opinions; it can drive engagement and growth.
  • Use Tools: Leverage analytics tools like Shield App to optimize your LinkedIn strategy.

https://engage.element451.com/register

https://hbr.org/2024/05/your-personal-brand-needs-a-refresh-heres-where-to-start

https://www.shieldapp.ai/

https://mailchi.mp/ashleybudd/inbox?mc_cid=f252eae153&mc_eid=481c140c8a

Connect With Our Hosts:

Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout.

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Interviewee

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