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28
June 25, 2024
Episode 28: Tripling Leads and Doubling Engagement With First-Party Data

Tripling Leads and Doubling Engagement With First-Party Data

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About the Episode

About the Episode: If you’re looking at your paid media campaign performance and have a feeling something’s not quite right… trust your gut. That’s Jeff Holeman’s advice, and the same instinct he followed for UF’s Warrington College of Business paid media efforts. After asking questions and working closely with his vendor and platform partners, he uncovered using first-party data and in-platform lead forms on LinkedIn could make a big difference. And it did: After using first-party data to target his audiences and implementing in-platform forms, Jeff saw 196% increase in leads, double the clicks/engagement, and a drastic 60% reduction in cost. The best part? You can do this too!

About The Enrollify Podcast Network
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Mission Admissions and Higher Ed Pulse.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

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People in this episode

Host

Dayana is strategy director at Ologie and host of Talking Tactics.

Interviewee

Jeff Holeman

Jeff Holeman leads marketing at the University of Florida’s Warrington College of Business

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