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29
June 18, 2024
Episode 29: Rethinking Ads and Monetization in the Age of AI Search

Rethinking Ads and Monetization in the Age of AI Search

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About the Episode

About the Episode: In this episode, Ardis Kadiu and Dr. JC Bonilla discuss Google's recent rollout of AI Overviews in search results and its implications for content discovery, user experience, and online advertising. They explore the challenges posed by AI-generated summaries, such as the difficulty in distinguishing between factual information and satirical content. The hosts also delve into the potential impact on website traffic and the need for content creators and advertisers to adapt their strategies in response to this shift. Additionally, they touch on the implications for higher education marketing and the importance of focusing on outcomes and storytelling in this new AI-driven landscape.

Connect With Our Co-Hosts:
Ardis Kadiu

https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla

https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.


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Every session at the 2024 Engage Summit (June 25-26) will be live-streamed (and recorded!) and registration is free!

That’s right – you can catch all the groundbreaking insights, innovative AI-strategies, and incredible speakers from the comfort of your own couch. No need to choose between sessions (because we’re recording them all!), no FOMO, and no ticket required.

👉🏻 Register By June 21

People in this episode

Host

Ardis Kadiu is the Founder and CEO of Element451 and hosts GenerationAI.

Dr. JeanCarlo (J.C.) Bonilla serves as the Global Chief Analytics Officer at VaynerMedia and hosts GenerationAI.

Interviewee

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