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Matthew Fall
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Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

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About First name

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

Podcast episodes

SecondLook - 11 Important Marketing Trends For Higher Ed Professionals To Watch Going Into 2021
Higher Ed Pulse
December 10, 2020

SecondLook - 11 Important Marketing Trends For Higher Ed Professionals To Watch Going Into 2021

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial

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Episode 67: SecondLook - Higher Ed Marketing Trends to Watch as 2020 Comes to a Close | The Enrollify Podcast
Higher Ed Pulse
November 5, 2020

Episode 67: SecondLook - Higher Ed Marketing Trends to Watch as 2020 Comes to a Close | The Enrollify Podcast

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial

Listen now →
Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On | The Enrollify Podcast
Higher Ed Pulse
September 10, 2020

Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On | The Enrollify Podcast

Teknicks surveyed more than 1,000 internet users to uncover their Google search behavior to determine just how far they'd go (read would ANYONE click to the second page?) to find what they're looking for on the internet.What did they discover? Head on over to minute marker 5:31 on this week'

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Episode 18: The Briefing- A Quick Digest of the Noteworthy Trends in Higher Education Marketing
Higher Ed Pulse
November 7, 2019

Episode 18: The Briefing- A Quick Digest of the Noteworthy Trends in Higher Education Marketing

This week, we feature 4 noteworthy trends from The Minute, Enrollify's weekly news update that covers the latest trends in Higher Education Marketing. Tune in to hear about WhatsApp's launch of "Status" (coming 2020), tips to optimizing your blog for those pesky "blog skimmers", a breakdown of deep

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Articles by First name

A Review of the Top Chatbot Tools for Higher Education in 2024
November 10, 2020

A Review of the Top Chatbot Tools for Higher Education in 2024

As the educational journey becomes more intricate, the demand for a seamless and frictionless experience for students has never been more pronounced. Gone are the days when merely offering educational resources in the form of viewbooks, videos, guides, or infographics would suffice to guide potent

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The New Content Gating Strategy: What is Conversational Gating?
September 23, 2020

The New Content Gating Strategy: What is Conversational Gating?

As an enrollment marketer, you’ve probably been faced with the question: “to gate or not to gate?” I’m talking about the decision of whether or not to place marketing content like eBooks, guides, or whitepapers behind a form (gate), which requires users to submit personal information prior to acces

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The Search for Authenticity — Practical Steps for Improving Your School's Social Media Presence
August 5, 2020

The Search for Authenticity — Practical Steps for Improving Your School's Social Media Presence

Prospective students are searching for the right fit and for a community they can belong to — and they turn to your social media profiles to get a sense of your school culture. On Facebook, Twitter, and Instagram, they can quickly skim images, read comments, and visit links. From extracurricular cl

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Giving Credit Where Credit is Due: Using Attribution Reporting in Higher Education
March 17, 2020

Giving Credit Where Credit is Due: Using Attribution Reporting in Higher Education

Attribution reporting – it’s all about who and what gets credit. Who gets the credit for those 5 new leads that came in yesterday? Who gets credit for the 20% increase in applicants for the cybersecurity program? It all depends which attribution model your enrollment team uses and how reporting is

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Maximize Your Content's ROI by Learning How to Refurbish Top Content
October 21, 2019

Maximize Your Content's ROI by Learning How to Refurbish Top Content

Creating new, high-performing, and educational content for marketing purposes isn’t always easy (or cheap). That’s why it’s important to look back at high-performing, evergreen content you can leverage again and again. Some content inevitably underperforms, while others become pieces that you can r

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The Future of Higher Education is Bleak. Can Genuinely Helpful, Informative, and Innovative Marketing Save the Day?
October 1, 2019

The Future of Higher Education is Bleak. Can Genuinely Helpful, Informative, and Innovative Marketing Save the Day?

Higher education is in a bit of trouble. The costs of operating a college are increasing and as a result, institutions are feeling the pressure to increase tuition year-over-year. In theory, this wouldn't be so problematic if the ratio of students able to pay full, partial, and no tuition stayed mo

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