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Matthew Fall

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

Blog posts by

Matthew Fall

Matthew Fall
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Maximize Your Content's ROI by Learning How to Refurbish Top Content

Creating new, high-performing, and educational content for marketing purposes isn’t always easy (or cheap). That’s why it’s important to look back at high-performing, evergreen content you can leverage again and again. Some content inevitably underperforms, while others become pieces that you can r

Matthew Fall
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The Future of Higher Education is Bleak. Can Genuinely Helpful, Informative, and Innovative Marketing Save the Day?

Higher education is in a bit of trouble. The costs of operating a college are increasing and as a result, institutions are feeling the pressure to increase tuition year-over-year. In theory, this wouldn't be so problematic if the ratio of students able to pay full, partial, and no tuition stayed mo

Matthew Fall
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Giving Credit Where Credit is Due: Using Attribution Reporting in Higher Education

Attribution reporting – it’s all about who and what gets credit. Who gets the credit for those 5 new leads that came in yesterday? Who gets credit for the 20% increase in applicants for the cybersecurity program? It all depends which attribution model your enrollment team uses and how reporting is

Meet With Interviewees

Eden Bloss

Eden brings more than two decades of experience in strategic marketing communications.

Raj Jha

Raj Jha does research on how humans and AIs make each other smarter (and sometimes dumber) in organizations.

Dr. Ed Cabellon

Dr. Ed Cabellon is transformational higher education executive committed to building trust, advancing equity, and sustaining student success through organizational excellence.

Adam Widera

Adam Widera is the Automated Systems and Technical Services Librarian at Finger Lakes Community College.

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