The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
70
December 10, 2020
SecondLook - 11 Important Marketing Trends For Higher Ed   Professionals To Watch Going Into 2021

SecondLook - 11 Important Marketing Trends for Higher Ed   Professionals to Watch Going into 2021

Or listen on:

About the Episode

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.

Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. 

On this week's episode, Zach and Matt dive into eleven marketing trends that higher ed marketers should watch going into 2021. They discuss key findings from a report on adult learners, what it could mean to incorporate gamification in your marketing strategy, and some new stats about social media, among other topics. You won't want to miss the last SecondLook of 2020.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

Other episodes

AMA Mini Series: Retention as a Marketer’s JobPlay Button
AMA Mini Series: Retention as a Marketer’s Job

In this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention.

2025 Hall of Fame: Carrie Pitts-DensmorePlay Button
2025 Hall of Fame: Carrie Pitts-Densmore

Today, we're featuring Carrie Pitts Densmore, Vice President of Enrollment and Marketing at Johnston Community College.

Ep. 34: Guidelines Over Policies: Smarter AI Adoption in Higher EdPlay Button
Ep. 34: Guidelines Over Policies: Smarter AI Adoption in Higher Ed

In this episode, Brian talks with Rob McDole, Director for the Center of Teaching and Learning at Cedarville University, about how AI is transforming the way higher education teaches and learns.

Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 1Play Button
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 1

Jake Tolman, CEO of MainForm Consulting, kicks off a four-part pulse check series from Enrollify with guest John Connolly of PMO Delivery Partners.

Episode #308: Building the Future of Degree Management with Student-Centered DesignPlay Button
Episode #308: Building the Future of Degree Management with Student-Centered Design

In this episode, Dustin chats with Sabih Bin Wasi, Founder and CEO of Stellic, about rethinking course registration, degree planning, and the broader student experience.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people