The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
70
December 10, 2020
SecondLook - 11 Important Marketing Trends For Higher Ed   Professionals To Watch Going Into 2021

SecondLook - 11 Important Marketing Trends for Higher Ed   Professionals to Watch Going into 2021

Or listen on:

About the Episode

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.

Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. 

On this week's episode, Zach and Matt dive into eleven marketing trends that higher ed marketers should watch going into 2021. They discuss key findings from a report on adult learners, what it could mean to incorporate gamification in your marketing strategy, and some new stats about social media, among other topics. You won't want to miss the last SecondLook of 2020.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

Other episodes

Episode 116: If Comms Is Last, Strategy Is BrokenPlay Button
Episode 116: If Comms Is Last, Strategy Is Broken

Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets.

Episode #353: How Higher Ed Can Lead Through AI TransformationPlay Button
Episode #353: How Higher Ed Can Lead Through AI Transformation

Lydia Logan, Vice President for Global Education and Workforce Development at IBM, discusses why institutions need clear AI governance, policies, and frameworks that balance responsible use with the need to build students’ AI literacy and fluency.

Episode 24: AI and the Future of WorkPlay Button
Episode 24: AI and the Future of Work

Host JC Bonilla hits reset to refocus Higher Intelligence on what AI means for the future of work. To help find the answers, he's joined by a new team of Enrollify experts from across higher ed and the EdTech landscape — Alison Turcio, Brian Piper, Carrie Phillips, and Rishabh Malhotra.

with
JC
Episode 140: Is Your Social Data Driving Decisions?Play Button
Episode 140: Is Your Social Data Driving Decisions?

Mallory is joined by Perry Rockwood, Social Media Manager at BYU-Idaho, to explore how his team uses weekly engagement data like saves and shares to shape content strategy.

Pulse Check: What Do We Really Need? — Pt 5Play Button
Pulse Check: What Do We Really Need? — Pt 5

In the final episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Doug Edwards, Ologie’s Chief Strategy Officer, about turning that request into useful direction

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people