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September 10, 2020
Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On | The Enrollify Podcast

Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On

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About the Episode

Teknicks surveyed more than 1,000 internet users to uncover their Google search behavior to determine just how far they'd go (read would ANYONE click to the second page?) to find what they're looking for on the internet.

What did they discover?  Head on over to minute marker 5:31 on this week's episode to find out!

With over 20% of the global online population using voice search, it begs the question, which types of content are most optimized for voice assistants?

Get educated by skipping to minute marker 14:57 on this week's episode to find out! 

On this week's episode of the show, Zach Busekrus sits down with Matthew Fall a Marketing Technologist at DD Agency - an enrollment marketing technology firm (who is also the primary underwriter of Enrollify) to discuss recent trends in higher education marketing. 

In addition to his day job, Matt is the Managing Editor of Enrollify's weekly newsletter, The Minute.

Matt spends hours every week scouring the latest trends in marketing and brings subscribers a summary of the most meaningful developments.

On this week's episode, Matt shares six of the most noteworthy trends that are worth keeping tabs on as we enter a fall recruitment season like no other.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

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