The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
67
November 5, 2020
Episode 67: SecondLook - Higher Ed Marketing Trends to Watch as 2020 Comes to a Close | The Enrollify Podcast

SecondLook - Higher Ed Marketing Trends to Watch as 2020 Comes to a Close

Or listen on:

About the Episode

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.

Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. 

On this week's episode, Zach and Matt explore eight marketing trends that higher ed marketers should pay attention to as we finish off 2020 and head into 2021. From Brandon Busteed's prediction that higher ed's greatest disruption will come from faculty (not Silicon Valley), to noteworthy changes in how Google bots will index content, this episode is a must-listen.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

Other episodes

Live from ASU+GSV with Sara LeoniPlay Button
Live from ASU+GSV with Sara Leoni

Dustin spoke with Sara Leoni of Ziplines Education about how higher education institutions can stay relevant in a rapidly changing skills landscape.

Ep. 65: How the Comments Became the Main CharacterPlay Button
Ep. 65: How the Comments Became the Main Character

This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset.

Pulse Check: High School to Higher Ed IV: A Father/Daughter Perspective Part 3Play Button
Pulse Check: High School to Higher Ed IV: A Father/Daughter Perspective Part 3

Emma and Kevin take a field trip into New York City for a sugar rush and some serious higher-ed talk.

Ep. 103: Busting the Myths Around Small Marketing TeamsPlay Button
Ep. 103: Busting the Myths Around Small Marketing Teams

Jaime Hunt talks with Shane Baglini of William & Mary about the myth that marketers from small institutions are less qualified than those at larger universities.

Episode #327: Building the Infrastructure Behind Transformative Global ExperiencesPlay Button
Episode #327: Building the Infrastructure Behind Transformative Global Experiences

Dustin speaks with Brock Price of Terra Dotta about the evolving landscape of global education and the growing complexity behind study abroad and international student programs.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people