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Higher Ed Pulse
Episode 67: SecondLook - Higher Ed Marketing Trends to Watch as 2020 Comes to a Close | The Enrollify Podcast
EP
67
November 5, 2020
Episode 67: SecondLook - Higher Ed Marketing Trends to Watch as 2020 Comes to a Close | The Enrollify Podcast

SecondLook - Higher Ed Marketing Trends to Watch as 2020 Comes to a Close

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About the Episode

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.

Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. 

On this week's episode, Zach and Matt explore eight marketing trends that higher ed marketers should pay attention to as we finish off 2020 and head into 2021. From Brandon Busteed's prediction that higher ed's greatest disruption will come from faculty (not Silicon Valley), to noteworthy changes in how Google bots will index content, this episode is a must-listen.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

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