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Stop Saying “AI Is the Future” — It’s Already Reshaping the Admissions Office
Shelby Moquin
AI
Stop Saying “AI Is the Future” — It’s Already Reshaping the Admissions Office

In this post, we break down the practical, real-world ways AI is being used in admissions today.

Behind the Scenes of the Engage Summit: What Makes This Event Different (and Better)
Shelby Moquin
Professional Development Events
Behind the Scenes of the Engage Summit: What Makes This Event Different (and Better)

Learn why we built the Engage Summit and why you should attend this year.

The Digital Workforce in Action: 5 Jobs AI Agents Are Doing Right Now in Higher Ed
Shelby Moquin
AI
The Digital Workforce in Action: 5 Jobs AI Agents Are Doing Right Now in Higher Ed

Curious how AI is actually being used on college campuses? This article breaks down practical, real-world use cases of artificial intelligence across three key areas in higher education.

Smart Targeting: Unlocking 300% More Lead Generation with AI
Erin Fields
Digital Advertising
Smart Targeting: Unlocking 300% More Lead Generation with AI

Whether you're building your AI roadmap or rethinking how your campus communicates, these five sessions at the Engage Summit will anchor your strategy in what's next—and what’s working now.

5 Can't-Miss Sessions at the AI Engage Summit: From Trends to Tactics
Shelby Moquin
Professional Development Events
5 Can't-Miss Sessions at the AI Engage Summit: From Trends to Tactics

Whether you're building your AI roadmap or rethinking how your campus communicates, these five sessions at the Engage Summit will anchor your strategy in what's next—and what’s working now.

7 Internal Objections to AI You’ll Hear (and How to Respond Without Rolling Your Eyes)
Shelby Moquin
AI
7 Internal Objections to AI You’ll Hear (and How to Respond Without Rolling Your Eyes)

In this post, we’re breaking down the most common objections we hear from folks in enrollment, marketing, and student success—and giving you clear, human answers.

Agentic AI vs. Chatbots: Why the Difference Matters (A Lot)
Shelby Moquin
AI
Agentic AI vs. Chatbots: Why the Difference Matters (A Lot)

If you care about student experience, operational efficiency, and staying competitive, this one’s for you.

How to Explain the Digital Workforce to Your VP (Without Their Eyes Glazing Over)
Shelby Moquin
AI
How to Explain the Digital Workforce to Your VP (Without Their Eyes Glazing Over)

Trying to convince your VP of Enrollment or your HR director to explore AI-powered hiring? Welcome to the ultimate playbook.

How the Digital Workforce Will Redefine What It Means to Work in Higher Ed Marketing
Shelby Moquin
AI
How the Digital Workforce Will Redefine What It Means to Work in Higher Ed Marketing

If you’ve been wondering how to stay relevant, fulfilled, and future-ready in an AI-powered workplace—this is your blueprint.

8 Questions to Ask Before You Implement Agentic AI at Your Institution
Shelby Moquin
AI
8 Questions to Ask Before You Implement Agentic AI at Your Institution

This tactical checklist will help you assess your school’s readiness, from having the right data foundation in place to setting up ROI tracking.

What You’ll Walk Away With After Two Days at Engage (Hint: It’s More Than Notes)
Shelby Moquin
Professional Development Events
What You’ll Walk Away With After Two Days at Engage (Hint: It’s More Than Notes)

If you’re looking for a conference that doesn’t just talk about the future, but actually equips you to build it, Engage Summit 2025 is it.

5 Real Use Cases of Agentic AI in Higher Ed That Aren’t Just Fancy Buzzwords
Shelby Moquin
AI
5 Real Use Cases of Agentic AI in Higher Ed That Aren’t Just Fancy Buzzwords

Today, we spotlight real-life examples of agentic AI at work in higher education.

Why Your Prospect Nurturing Strategy Needs an AI Makeover
Shelby Moquin
Enrollment Marketing
Why Your Prospect Nurturing Strategy Needs an AI Makeover

In this blog, we break down why your current strategy might be holding you back—and how an AI-driven approach can dramatically improve your conversion rates, communication flows, and student experience. 

How to Get the Most Out of the Engage Summit (Even If You Can’t Make It in Person)
Shelby Moquin
Professional Development Events
How to Get the Most Out of the Engage Summit (Even If You Can’t Make It in Person)

Whether attending in person or tuning in online, we’ll help you navigate the agenda, prioritize keynotes, and turn insights into institutional impact.

Three Reasons Why Your Non-Traditional Recruitment Strategy Isn’t Working
Shelby Moquin
Student Recruitment
Three Reasons Why Your Non-Traditional Recruitment Strategy Isn’t Working

If you're ready to level up your outreach and rethink your funnel, this one’s for you.

How to Build a Student Pipeline That Doesn’t Leak
Shelby Moquin
Admissions
How to Build a Student Pipeline That Doesn’t Leak

Whether you’re just getting started with AI or looking to sharpen your current strategy, this guide will walk you through a simple, effective way to leverage AI tools like lead scoring, automated follow-ups, and predictive analytics — without drowning in tech jargon or complicated setups.

AI for Student Engagement: Tools, Strategies & Insights
Shelby Moquin
AI
AI for Student Engagement: Tools, Strategies & Insights

Discover how AI boosts student engagement with smart tools, strategies, and classroom examples tailored for K–12 and higher education.

Redefine Personalized Student Learning Experiences With AI
Shelby Moquin
AI
Redefine Personalized Student Learning Experiences With AI

Explore the power of AI in creating personalized student learning experiences, boosting engagement, and improving educational outcomes in modern classrooms.

AI in Student Feedback Analysis: Driving Improvement
Shelby Moquin
AI
AI in Student Feedback Analysis: Driving Improvement

Discover how AI transforms student feedback analysis to boost outcomes. Start using smarter insights to improve your institution today.

How to Make Your Application Process Fast, Fair, and Frictionless with AI
Shelby Moquin
AI
How to Make Your Application Process Fast, Fair, and Frictionless with AI

Let’s explore how AI tools are transforming the application process and what enrollment marketers can do today to build a more streamlined, student-first journey.

Higher Ed Technology Consolidation: Trends & Strategy
Shelby Moquin
Education Software & Technology
Higher Ed Technology Consolidation: Trends & Strategy

Discover why colleges are consolidating tech systems—learn the benefits and pitfalls. Read our guide to plan your strategy.

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