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How AI is Changing the Way Students Search for Colleges (And How to Adapt)
Shelby Moquin
No items found.
How AI is Changing the Way Students Search for Colleges (And How to Adapt)

For years, students researching colleges have relied on Google search results, ranking lists, and university websites to gather information. However, AI-powered search assistants—like ChatGPT, Google’s Search Generative Experience (SGE), and Bing AI—are transforming the way students discover and evaluate higher education options.

AI’s Impact on Higher Ed—How to Lead the Change
Shelby Moquin
AI
AI’s Impact on Higher Ed—How to Lead the Change

From chatbots answering student inquiries in seconds to predictive analytics flagging at-risk students before they even ask for help, AI’s impact is happening right now.

Enrollify Wins AVA Digital Awards
Shelby Moquin
No items found.
Enrollify Wins AVA Digital Awards

We are thrilled to share that several Enrollify podcasts and digital projects have been honored with AVA Digital Awards, a prestigious recognition celebrating excellence in digital communication.

The Enrollment Melt Calculator: Predict & Prevent Drop-Off Using AI
Shelby Moquin
Enrollment Management
The Enrollment Melt Calculator: Predict & Prevent Drop-Off Using AI

This post will explore why summer melt happens, proven strategies to combat it, and how AI-first platforms like Element451 can help you engage students effectively and reduce melt risk.‍

Breaking the "One-Size-Fits-All" CRM: How Higher Ed CRMs Are Becoming Hyper-Personalized
Shelby Moquin
Education Software & Technology
Breaking the "One-Size-Fits-All" CRM: How Higher Ed CRMs Are Becoming Hyper-Personalized

Instead of generalized automation, AI-powered CRMs can create hyper-personalized experiences at the individual level, adapting to each student’s unique journey in real time.‍

Effective Yield Management in Higher Education Admissions
Shelby Moquin
Enrollment Marketing
Effective Yield Management in Higher Education Admissions

Learn how yield management in higher education admissions helps balance enrollment, optimize resources, and improve recruitment strategies for institutions.

Improving Accessibility in Higher Education Technology
Shelby Moquin
Education Software & Technology
Improving Accessibility in Higher Education Technology

Discover how universities can enhance digital accessibility in higher ed tech to create an inclusive learning environment. Start improving accessibility today!

Top Use Cases for Chatbots in Colleges and Universities
Shelby Moquin
Chat & Texting
Top Use Cases for Chatbots in Colleges and Universities

Discover how colleges & universities use AI chatbots for student support, admissions, FAQs, and more. Explore key chatbot use cases in higher education.

Generative AI in Education: How AI is Transforming Learning
Shelby Moquin
AI
Generative AI in Education: How AI is Transforming Learning

Discover how generative AI is revolutionizing education, from AI tutors to personalized learning. Learn about the benefits, challenges, and future of AI in classrooms.

2025’s Hidden-Gem Higher Ed Conferences: Under-the-Radar Events That Drive Real ROI
Shelby Moquin
Professional Development Events
2025’s Hidden-Gem Higher Ed Conferences: Under-the-Radar Events That Drive Real ROI

In this post, we highlight five must-attend lesser-known conferences. If you’re looking for fresh perspectives on student recruitment, digital marketing, or data-driven decision-making, these events are worth adding to your calendar.

How AI-Generated Micro-Content is Changing Higher Ed Marketing
Shelby Moquin
AI
How AI-Generated Micro-Content is Changing Higher Ed Marketing

From an 18% increase in applications to a dramatic boost in event attendance, MBKU's case study showcases the power of automation without sacrificing personalization.

AI-Powered Decision Fatigue: Are Students Overwhelmed by Too Many Personalized Choices?
Shelby Moquin
Enrollment Marketing
AI-Powered Decision Fatigue: Are Students Overwhelmed by Too Many Personalized Choices?

Personalization is a game-changer in student recruitment, helping institutions connect with prospective students in more meaningful ways.

Higher Ed in 2025: The Biggest Tech, AI, and Enrollment Trends to Watch
Shelby Moquin
Higher Ed
Higher Ed in 2025: The Biggest Tech, AI, and Enrollment Trends to Watch

This article explores the key trends shaping higher education in 2025, including AI-powered automation and the evolving recruitment strategies institutions must embrace to stay competitive.

Higher Education Conferences vs. Virtual Summits: Which Format Delivers the Best ROI?
Shelby Moquin
Professional Development Events
Higher Education Conferences vs. Virtual Summits: Which Format Delivers the Best ROI?

Are virtual summits the future of higher ed events, or do in-person gatherings still provide unmatched value? Let’s break down the key factors shaping the future of higher education conferences in 2025.

AI Nudging in Higher Ed: How Smart Notifications Are Changing Student Behavior
Shelby Moquin
AI
AI Nudging in Higher Ed: How Smart Notifications Are Changing Student Behavior

AI-powered messaging means more effective student engagement without extra manual effort. Automated yet personalized communication helps streamline administrative processes, improve student retention, and ensure that critical information reaches the right people when they need it.

Can AI Fix Burnout in Higher Ed? The Role of Automation in Staff Well-Being
Shelby Moquin
Leadership
Can AI Fix Burnout in Higher Ed? The Role of Automation in Staff Well-Being

North Carolina’s community colleges are leading the way, using AI to save thousands of staff hours while achieving record enrollment. Schools like Forsyth Technical Community College

AI in Student Retention: Can Machine Learning Predict Who’s at Risk of Dropping Out?
Shelby Moquin
Retention
AI in Student Retention: Can Machine Learning Predict Who’s at Risk of Dropping Out?

In this post, we’ll break down how AI is being used in student retention, the practical ways you can apply it, and why platforms like Element451 are leading the charge in predictive analytics for higher ed.

Multi-Agent Collaboration and the Future of the AI Workforce
Shelby Moquin
AI
Multi-Agent Collaboration and the Future of the AI Workforce

In this final installment of Generation AI's three-part series, hosts JC Bonilla and Ardis Kadiu explore the rise of the AI workforce—what it means, how it's evolving, and how professionals can stay competitive.

Must-Listen Higher Ed Podcasts in 2025 (And What We Can Learn from Them)
Shelby Moquin
Podcast
Must-Listen Higher Ed Podcasts in 2025 (And What We Can Learn from Them)

Whether you're in enrollment marketing, student success, or institutional leadership, these standout podcasts will keep you informed and inspired in 2025.

Building an Agentic Framework for Higher Education
Shelby Moquin
AI
Building an Agentic Framework for Higher Education

In Part 2 of the Generation AI podcast’s three-part series, hosts JC Bonilla and Ardis Kadiu take a deep dive into the power of multi-agent AI collaboration. Building on the foundation set in Part 1, this episode unpacks how AI assistants evolve into specialized, orchestrated agentic systems—streamlining workflows, enhancing productivity, and reshaping higher ed operations. 

The Ultimate Guide to Higher Ed Conferences: How to Make the Most of Your Attendance
Shelby Moquin
Professional Development Events
The Ultimate Guide to Higher Ed Conferences: How to Make the Most of Your Attendance

In this guide, we’ll break down the essential strategies to make the most of your next higher ed conference. Whether you're an admissions professional, enrollment marketer, or higher ed leader, these tips will help you forge meaningful connections, attend the most valuable sessions, and leverage AI-driven tools for smarter follow-ups.

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