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May 21, 2024
Ep. 43: Breaking Enrollment Records: How University of Idaho Did It

Breaking Enrollment Records: How University of Idaho Did It

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About the Episode

About the Episode: 

In this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at the University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking enrollment numbers. Discover the importance of teamwork, innovative projects like virtual tours, and the big-picture strategies that keep Idaho at the forefront of higher education marketing.

How-To's on this Episode:

  • Encourage open communication and collaboration between different departments and teams within the institution to break down silos
  • Build relationships with various campus stakeholders to support marketing efforts.
  • Utilize virtual tours and digital content to engage prospective students
  • Design admissions packets that are not only informative but also emotionally engaging
  • Implement a data-driven approach to marketing to help justify investments

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher-ed professionals like you.

Guest Name/Title/Employer:  Adam Stoltz

About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

Connect With Our Host:

Allison Turcio

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook. 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at

Connect with Us at the Engage Summit: Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200.

Learn more and register at — we can’t wait to see you there!


People in this episode


Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.


Adam Stoltz

Adam Stoltz is an award-winning higher education professional with a distinguished career spanning over a decade in strategic enrollment management. Currently serving as the Director of Enrollment Marketing at the University of Idaho, Adam has been instrumental in leading creative teams and multimedia divisions to orchestrate effective marketing campaigns. His expertise has greatly contributed to the university's strategic objectives, focusing on recruiting, retaining, and graduating a diverse and high-achieving student body. Prior to his current role, Adam was a CRM Subject Matter Expert and Independent Consultant at TargetX, where he provided tailored solutions to enhance customer relationship management systems. His leadership was further demonstrated during his tenure as the Director of Admissions at California State University, Chico, where he managed a significant staff and budget, overseeing the recruitment and admissions processes to meet annual enrollment targets.

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