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13
November 6, 2023
Ep. 13: Succession Planning and Employer Branding

Succession Planning and Employer Branding

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About the Episode

In a LinkedIn post, Emmalee Amthor wrote, “Succession planning is an investment in an organization's future. Here’s why.

“1. Continuity: It ensures the smooth transition of key positions when employees retire, leave, or are promoted, reducing disruptions in workflow.

“2. Talent Development: It identifies and nurtures potential future leaders, fostering their growth within the organization.

“3. Risk Mitigation: Succession planning mitigates the risk of leadership vacuums, helping organizations avoid crises during unexpected departures.

“4. Employee Engagement: It can boost morale and engagement by showing employees that the organization values their development and growth.

“5. Cost Savings: Developing internal talent is often more cost-effective than recruiting externally.

“6. Strategic Alignment: Succession planning aligns leadership development with the organization's strategic goals and long-term vision.”

Not only does Emmalee provide great perspective on the value of succession planning, but she talks about how she developed a passion for employer branding and how she’s using it as a human resources professional on her campus.

 

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

 

About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours. 

People in this episode

Host

Eddie Francis is the Founder of Edify Ventures and is the host of I Wanna Work There!

Interviewee

Emmalee Amthor

Emmalee Amthor has over a decade of human resources experience in both K-12 and higher education. Currently, she is the human resources communications specialist for Saginaw Valley State University. Emmalee previously served as the director of HR and communications for a K-12 school district in Michigan.

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