Building a Resilient Social Media Strategy with Experimentation

About the Episode:

In this episode, Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field. As Candid’s Senior Digital Communications Manager, Kate frequently leverages experimentation and data-driven storytelling to connect with audiences. She highlights successful campaigns and strategies, offering advice on how to turn failures into valuable lessons. 

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Some of the her advice includes:

• Embracing Experimentation —  treat experiments as a formal part of your workflow to gather data and make informed decisions. Be prepared to pivot based on what works and what doesn't.
• Approach social media strategy like a road trip — know your destination (goals) and map out your path (strategy) based on past performance and current insights. Use a living document to adjust plans as needed.
• Nothing is sacred — avoid getting too attached to specific tactics or content. Be willing to adapt and let go of strategies that no longer work, even if they were once successful.

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About the Show: Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We’ll share actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, we've got you covered. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

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Connect With Our Host:

Jenny Li Fowler

https://www.linkedin.com/in/jennylifowler/

https://twitter.com/TheJennyLi

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About The Enrollify Podcast Network:

Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Element451 is hosting the AI Engage Summit on Oct 29 and 30. Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders,  innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success.

Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution.

Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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