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54
June 7, 2024
Episode 54: Signs Of Growth: How Environmental Graphics Help Build A Brand

Signs Of Growth: How Environmental Graphics Help Build A Brand

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About the Episode

About the Episode:

Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. Takeaways for this episode include:

  • Guidance on the process of bringing a graphic concept from concept to completion.
  • Insight into solving the challenges of integrating visuals within a university's unique architectural and cultural landscape.
  • Ideas for measuring the effectiveness of environmental graphics in terms of student engagement and recruitment.
  • Tips for ensuring the sustainability of environmental graphics.

A glimpse into emerging trends and innovations in environmental graphics that are set to shape the industry.

Whether you're a higher education marketer or just fascinated by the intersection of design and marketing, this episode is packed with valuable advice.

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.

Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Talking Tactics and Higher Ed Pulse.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Adrienne King

Dr. Adrienne King joined Indiana University in June 2023 as the new Associate Vice President of Marketing. She leads the university’s marketing strategy in support of the institution’s strategic goals, focusing on delivering a unified, brand experience fueled by research, data, and integrated marketing communications. She has nearly 20 years of experience in higher education marketing and communications, advancement, and alumni and community engagement, having previously served in similar leadership roles at the University of Toledo, Murray State University, Idaho State University and West Virginia University Institute of Technology. She received her doctorate in higher education administration and a master’s degree in integrated marketing communications from West Virginia University, after earning bachelor’s degrees in graphic design and public relations from Marietta College. She also is a graduate of the 2018 Leadership America executive program and a 2021-22 American Council of Education Fellow.

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